Welcome back to this week’s TEAM LEWIS Social Round-Up.
This week Instagram is helping creators stay on script, YouTube is making AI content harder to hide, and LinkedIn is teaching everyone how to get cited by chatbots. Meanwhile Meta is gearing up for the World Cup, and Instagram’s boss is once again explaining the algorithm so we can all pretend we understand it.
Let’s get into it 👇
Latest News
📱 Instagram introduces teleprompter tool
Instagram has brought the teleprompter feature from Edits directly into the main Instagram camera, allowing creators to upload scripts that scroll while they record. The tool sits just below the camera lens, helping users maintain eye contact without memorising every line.
It’s a handy addition for creators, marketers and anyone who has ever recorded the same Reel 27 times because they forgot what came next. You can also control the speed of the scrolling text, which should make talking-to-camera content a lot easier. 👉 Read More
🤖 YouTube introduces more prominent AI labels
YouTube is making AI-generated content easier to identify by moving its AI disclosure labels into a much more visible position. For Shorts, labels will appear directly on the video, while long-form content will show them beneath the player.
The platform is also expanding its AI detection tools, meaning YouTube may automatically add labels if it detects significant AI-generated elements. Social platforms continue to push AI creation tools while simultaneously building more ways to warn people about them. Quite the circle of life. 👉 Read More
💬 LinkedIn shares chatbot optimisation tips
LinkedIn consultant Brooke Weller has shared new advice on structuring content so it’s more likely to appear in AI chatbot responses. With LinkedIn now one of the most cited sources across AI tools, it’s becoming an increasingly important visibility channel.
The guidance focuses on clearer structure, stronger headings and directly answering questions. As more people search via ChatGPT, Claude and Gemini, creating content for humans is still important, but increasingly you’re also writing for robots. 👉 Read More
⚽ Meta outlines World Cup security measures
Meta has announced a range of new security initiatives ahead of FIFA World Cup 2026, including enhanced scam detection, ticket fraud monitoring and stronger protections against abuse aimed at players and fans.
The company is also working with industry partners to identify fake websites, scam sellers and impersonation attempts. Given how much football conversation happens across Instagram, Facebook and WhatsApp, Meta is clearly trying to get ahead of the problems before the tournament kicks off. 👉 Read More
📊 Instagram shares new engagement insights
Adam Mosseri has offered fresh advice on understanding Instagram performance, suggesting creators focus less on raw reach and more on engagement rates if they want to understand why content succeeds.
According to Mosseri, likes are more important for reaching existing followers, while shares are the key signal for reaching new audiences. In other words, if you want growth, create content people feel compelled to send to someone else. 👉 Read More
🔧 Quick Tip of the Week
Stop obsessing over reach.
Adam Mosseri says engagement rate is the metric that actually explains why content performs well. Likes help strengthen your connection with existing followers, while shares help Instagram decide whether your content deserves a wider audience. If people are sending your content to friends, that’s one of the strongest signals you can get.
✨ Campaigns We Love ✨
⚽ Coca-Cola hides Panini stickers under bottle labels
Coca-Cola has teamed up with Panini to hide official FIFA World Cup 2026 stickers underneath bottle labels across the US and Canada. It’s the first time the iconic sticker collecting tradition has been built directly into a product, turning every bottle purchase into a mini pack opening. 👉 A bottle of Coke and a transfer window gamble
🛴 Lime turns promo codes into safety pledges
Lime has launched “Promise Codes”, a campaign that rewards riders with free minutes if they type out a cycling safety pledge in the app. Each promo code doubles as a reminder to ride responsibly before unlocking the reward. 👉 Finally, terms and conditions people might actually read
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday June 3 – World Cider Day 🍎
- Thursday June 4 – International Corgi Day 🐶
- Friday June 5 – Hot Air Balloon Day 🎈
- Saturday June 6 – World Green Roof Day 🌿
- Sunday June 7 – National Cancer Survivors Day 💛
- Monday June 8 – World Oceans Day 🌊
- Tuesday June 9 – Coral Triangle Day 🪸
And next…
- Wednesday June 10 – World Franchise Day 🍟
- Thursday June 11 – International Yarn Bombing Day 🧶
- Friday June 12 – World Day Against Child Labor ❤️
- Saturday June 13 – World Gin Day 🍸
- Sunday June 14 – World Blood Donor Day 🩸
- Monday June 15 – Sneak a Kiss Day 😘
- Tuesday June 16 – World Refill Day ♻️
That’s a wrap for this week!
I’m off to optimise my content for humans, chatbots, algorithms, penguins and whatever LinkedIn decide it wants next week.
Feel free to reach out for anything you need.
See you next week, bye 👋
Subscribe to our Weekly Social Newsletter and receive the weekly trend straight to your email.
