Here’s this week’s Social Round-Up, your weekly scroll-stopper for all things platform, content, and creative. From Vine’s surprise comeback and Instagram’s auto-scroll test, to LinkedIn finally admitting hashtags aren’t doing much, we’ve pulled together the updates worth knowing (and skipped the ones that aren’t).
Let’s get into it 👇.
Latest News
🎥 Vine is back (sort of), in AI form
Elon Musk says X is reviving Vine – the iconic six-second video app – this time with an AI twist. Details are sparse, but the format fits AI-generated content perfectly, so it’s not a terrible idea. Vine 2.0 could help X get into the short-form video race… or it could implode spectacularly. Place your bets. 👉 Read more
🤖 LinkedIn kills the “Old Post Resurgence” and quietly ghosts hashtags
After a brief flirtation with algorithm chaos, LinkedIn has scrapped its test that boosted old content to the top of your feed. It’s also confirmed what many suspected: hashtags aren’t really that important anymore. Thanks to improved AI, LinkedIn knows what your post is about (even without your beloved #ThoughtLeader tag). AI-generated posts? Also not a hit, users prefer authenticity, and AI polish just isn’t cutting it. 👉 Read more
🔗 Instagram denies it’s punishing your ‘link in bio’
Rumours that Instagram restricts reach if you say “link in bio” have been swirling for years. But head honcho Adam Mosseri says nope, post away. Still, if your caption relies too heavily on the link and doesn’t engage on its own, that might be the real issue. TL;DR: Write better captions, don’t blame the algorithm. 👉 Read more
🌀 Instagram tests auto-scroll on posts (because your finger needs a break?)
Some users are spotting a new auto-scroll toggle that moves the feed along for you, no swiping required. It’s not for Reels, just posts, though those will still creep in. It might help boost passive engagement, especially when people are multitasking (or just too lazy to lift a thumb). But beware: more scrolling doesn’t always mean more connecting. 👉 Read more
🎵 YouTube tests threaded comments and levels up Dream Track AI music
YouTube’s testing threaded replies to tidy up conversations on mobile, and expanding its Dream Track AI music tool for Shorts. That means more personalised, AI-generated soundtracks to match your video vibes, and neater comment chains to keep the chaos contained. Small updates, big implications for creators chasing attention (and audio hooks). 👉 Read more
🔥 Quick Tip of the Week
If you’re worried about reach on Instagram, don’t stress the “link in bio.” The algorithm doesn’t hate it. But don’t make it your whole caption – give people a reason to click.
✨ Campaigns We Love ✨
🍨 Guinness x Van Leeuwen’s Ice Cream Collab
It’s a lovely day for a Guinness float – literally. The stout brand has teamed up with Van Leeuwen to create a rich, chocolatey summer treat infused with Guinness itself. Pint glass optional, but highly recommended. 🔗 Read more
🎮 LEGO Builds a Life-Size Game Boy
LEGO’s latest nostalgia trip recreates the 1989 Game Boy, buttons, cartridges, lenticular screen and all. Bonus points for spoofing the original ‘80s TV ad. For fans of pixels and plastic bricks, it’s a perfect combo. 🔗 Read more
🗓️ Mark Your Calendars
Opportunities to celebrate this week
- Wednesday July 30 – Share a Hug Day 🤗
- Thursday July 31 – National Avocado Day 🥑
- Friday August 1 – International Beer Day 🍺
- Saturday August 2 – International Blues Music Day 🎶
- Sunday August 3 – National Friendship Day 🤗
- Monday August 4 – International Owl Awareness Day 🦉
- Tuesday August 5 – International Traffic Light Day 🚦
- Wednesday August 6 – International Scuba Day 🤿
And next…
- Thursday August 7 – Professional Speakers Day 🗣
- Friday August 8 – International Cat Day 🐱
- Saturday August 9 – National Book Lovers Day 📚
- Sunday August 10 – World Lion Day 🦁
- Monday August 11 – Global Kinetic Sand Day 🌊
- Tuesday August 12 – National Vinyl Record Day 🎧
- Wednesday August 13 – World Calligraphy Day 🖋
That’s a wrap!
That’s it from me this week, no AI ice cream floats or auto-scrolling posts needed. Just the updates you need, served with a scoop of sarcasm and a sprinkle of actual insight. If you need support with social, content or creative, get in touch, we’re always happy to help.
See you next week! 👋
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