SINGAPORE, 8 February 2026 – TEAM LEWIS, the global marketing agency, is proud to introduce its Sino Global Practice, 灵智营销. This service helps Chinese brands expand and thrive internationally by combining local insight with global expertise.
With teams across APAC, EMEA, UK and US, the practice draws on the agency’s expertise in multi-region collaboration. This offering ensures that the unique nuances of Chinese brands are recognised across diverse markets.
Inspired by the Chinese characters 灵 (agility) and 智 (wisdom), TEAM LEWIS combines adaptive strategies and data-driven creativity to guide brands through global expansion.
TEAM LEWIS already has extensive experience with Chinese brands. TEAM LEWIS was appointed lead strategic and creative agency for Chery Automobile, a subsidiary of Chery Group, and launched the Chery brand in the UK in September 2025. As lead agency for Haier in Germany, the team created integrated activation campaigns leveraging Haier´s sports sponsorship around ATP tennis tournaments.
The agency partners with other leading Chinese brands including Ecovacs, OPPO, and supported Govee, iGarden and Jisulife at CES 2026, providing integrated communication services and brand storytelling.
“Global expansion is complex for ambitious Chinese brands. Our role is to help them move at pace, with confidence. The SinoGlobal Practice brings together bilingual teams across key markets. We integrate strategy, creativity and execution to remove friction and delay. The result is faster decisions, smoother rollouts and meaningful global impact.” – Jen Wu, SVP, Commercial Operations, TEAM LEWIS.
“Our extensive global footprint has made TEAM LEWIS a trusted partner for Chinese brands across a wide range of sectors seeking to expand into international markets. Guided by a “glocal” mindset and a deep understanding of how Chinese brands operate, we serve as both cultural translators and strategic storytellers, consistently delivering campaigns with real value, driving growth and impact at unmatched speed.” – Kate Kwan, Managing Director, Greater China Region, TEAM LEWIS.
By harnessing the strengths of our international teams, TEAM LEWIS ensures that Chinese brands reach new markets and continue building lasting connections with diverse audiences.
