BlackBerry, once one of the biggest household names in consumer technology, transformed into a leading developer of connected car software. It engaged LEWIS to enhance global awareness around this massive shift. For LEWIS, the opportunity was clear: build a data narrative around an otherwise, well-known consumer brand.
The LEWIS team understood this would require a reboot. The new narrative would require a combination of bold thought leadership, unique owned content, carefully messaged product news and key events. The campaign helped BlackBerry achieve broader awareness, as well as an increase in share of voice against key competitors.
- 400+ articles on connected vehicles at CES 2020
- 150+ articles on key partnership with AWS. News resulted in 45% spike in stock price
- 1500+ total articles on connected vehicle leadership in past 24 months