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Published on

July 1, 2020



Here’s Your Guide

Our latest LEWIS guide outlines 10 key marketing strategies your business should implement to keep pace with shifting customer needs. These marketing tactics are designed to push your brand into a recovery phase poised for growth.

The 10 Pivots

  1. Define your new narrative
  2. Re-evaluate your stack
  3. Shift your PR
  4. Increase organic search with SEO
  5. Stand out on organic social
  6. Plan paid media campaigns
  7. Evolve your website for new demands
  8. Utilize email marketing for efficiency
  9. Leverage virtual events
  10. Prepare for business continuity

The beauty about marketing is that you can pivot and test efforts as much as needed to reach your desired business outcomes. Strategic planning is certainly key to building a sustainable channel-agnostic marketing machine that adapts to the ebbs and flows of macroeconomic trends and industry disruptions. Good news is it’s never too late to start planning – for both long term as well as the immediate need. Looking at challenges through a strategic marketing lens will only help optimize each and every marketing tactic used throughout the buyer’s journey to ensure your brand resonates at every touchpoint. At the end of the day it’s all about being relatable, empathetic and authentic, irrespective of what’s happening in the world around us.

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