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🤝 LinkedIn Rolls Out Collaborative Posts with Dual Co-Authors
LinkedIn introduces a game-changing feature for content reach: Collaborative Posts. This update allows a company page and an individual creator to co-author and publish the exact same post together. Once live, every collaborator is listed at the top, and the post is simultaneously pushed to both of their respective audiences. Currently, the tool is being tested with a selective group of brands and creators at the Cannes Lions festival, with a wider global rollout planned over the coming months.
👉 Check out the original post on LinkedIn from Garret Caudle
🛍️ Meta Overhauls Livestream Shopping Tools and AI Ad Automation
Meta is heavily expanding its live commerce footprint by launching live video ads globally on Facebook and bringing them to Instagram for the first time. To streamline transactions, Meta is integrating third-party live commerce platforms (like CommentSold, Firework, and TalkShopLive) and introducing secure, temporary virtual cards via Mastercard and Visa. Furthermore, their affiliate marketing partnerships are expanding globally with integrations like Flipkart in India and Mercado Libre in Latin America. Finally,
Meta is handing the keys to its AI system; instead of picking ad types manually, advertisers will provide product data and assets, and the system will automatically build the best-performing ad for each viewer in real time.
👉 Read the full breakdown on Social Media Today
🛑 Social Media Minimum Age in the Netherlands is Legally Possible, But Highly Complex
A new advisory report from researchers at the University of Amsterdam (UvA) confirms that it is legally possible for the Netherlands to independently introduce a social media minimum age limit of 15. While the Dutch government aims for a European-wide limit for unsafe apps, the report notes that the Netherlands doesn’t have to wait. However, execution remains a total headache: local authorities cannot directly penalize international tech giants, and digital age verification carries heavy consumer privacy risks. Data from Australia shows that despite strict bans, a majority of 14- and 15-year-olds easily bypass these blocks anyway.
👉 Read the full article on NU.nl
🎨 Pinterest Showcases Key Cultural Trends at Cannes “Manifestival”
Pinterest is hosting its fourth annual Manifestival showcase at Cannes to visually highlight the key creative trends taking over the platform. Emphasizing their unique “Less URL, More IRL” strategy, the interactive display features a real-world tattoo studio and a specialized culinary patisserie. They have also teamed up with Adobe Express to let visitors use handheld scanners to map out their personal aesthetic into custom-printed journals, alongside a Sephora-backed beauty activation.
With their user base climbing to 631 million shopping-minded users, Pinterest is using the event to cement its position as the ultimate internet bridge to real-life execution.
👉 Read the full article on Social Media Today
⚖️ Dutch Legal Gambling Association Sues Meta Over Illegal Ads
VNLOK, the branch association representing licensed Dutch online gambling companies (including Holland Casino Online and TOTO), is launching a lawsuit against Meta. The group has also filed a formal complaint with the European Commission under the Digital Services Act (DSA). Joint investigations revealed that over 95% of gambling advertisements on Facebook and Instagram come from illegal operators. In March alone, over 15,000 illegal ads flooded the platforms, frequently hijacking official corporate logos, Dutch flags, and text variations like “Casino without Cruks” to actively target vulnerable groups and bypass consumer protection laws. Meta has yet to issue an official statement.
👉 Read the full article on NU.nl
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 24 Jun – International Fairy Day 🧚
- Thu 25 Jun – Beatles Day 🎸
- Fri 26 Jun – World Drug Day 💊
- Sat 27 Jun – National Sunglasses Day 🕶️
- Sun 28 Jun – Christopher Street Day 🏳️🌈
- Mon 29 Jun – International Mud Day 🟤
- Tue 30 Jun – Social Media Day 📱
And next…
- Wed 01 Jul – International Joke Day 😂
- Thu 02 Jul – World UFO Day 🛸
- Fri 03 Jul – National Stay Out Of The Sun Day 🌤️
- Sat 04 Jul – Independence From Meat Day 🥦
- Sun 05 Jul – National Bikini Day 👙
- Mon 06 Jul – International Kissing Day 💋
- Tue 07 Jul – World Chocolate Day 🍫
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
