A delivery brand under scrutiny on the corporate side, loved by consumers, and with mixed feelings among partners, needed earned visibility that built consumer relevance with the goal to held up under stakeholder pressure.
Built an proactive comms approach where we let the platform, its partners and riders speak for us towards multiple audiences. Regarding the rider discussions, we were on top of all news with a tight proactive and reactive approach during key moments, taking the lead in the narrative.
It shows TEAM LEWIS can bridge corporate reputation and consumer brand storytelling in a fast-paced environment.
Ongoing lifestyle and brand visibility to counter negative stories. Moreover, as much as possible, we were able to control the narrative about riders and labour rights untill the very end.