Build relevance and participation at scale, without losing message control or credibility across markets, with the goal to grow the two dedicated The Fork channels and stimulate reservations.
We co-created social formats and developed dedicated social content, amplified by strategic paid social campaigns. To guarantee authentic but high-quality output, we managed the full User Generated Content (UGC) lifecycle; handling scouting, negotiation, guidance, and final asset delivery.
The RFP prioritises earned–first and explicitly de-emphasises influencer-led activations. This case shows we can leverage User Generated Content selectively and responsibly.
Since August 2025 we have held 20 UGC and 3 influencer colloborations to serve as the back bone of our (paid) content campaign. Since starting our program the interactions almost doubled per post.