A complex organisation – representing a diverse group of labels in multiple markets at a global scale – needing one consistent external narrative across audiences, with governance and speed, without diluting brand relevance.
Created one reputation system across brand and corporate: narrative framework, spokesperson positioning, proactive story pipeline, and stakeholder-sensitive comms cadence.
Mirrors the dual set-up in the RFP (Corporate Affairs + Marketing). Shows we can run comms as an extension of in-house teams with disciplined delivery.
Strengthened brand visibility and reputation via key media, secured speaking opportunities at key international industry events, supported brand narrative consistency, relevance and internal and external impact, optimised NGO and activist relations.