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📹 Facebook Goes All-In on Reels!
Facebook has announced that all video uploads to the platform will now automatically function as Reels. This is a significant step that further solidifies the dominant position of short, vertical video content and requires an adjustment to your video strategy. This shift highlights Meta’s priority on concise, engaging formats to compete with TikTok. Creators and brands must now focus even more on quick, catchy videos to maximize visibility and engagement within the Facebook environment.
Ensure your content is tailored for this to achieve maximum reach and engagement, or you’ll miss the boat (or the Reel)! Check the full story at Social Media Today.
🤖 AI-generated suggestions for polishing LinkedIn posts not so popular as expected
LinkedIn’s CEO, Ryan Roslansky, has revealed that the platform’s AI-powered writing assistant for posts is not as popular as anticipated among users. He suggests this is due to LinkedIn’s unique nature as a professional network, where the stakes for maintaining an authentic “online resume” are high. Users are hesitant to post content that might appear overtly AI-generated, fearing potential backlash or damage to their professional reputation. Despite this, Roslansky noted a significant increase in AI-related skills being added to profiles and required in job postings, indicating a broader embrace of AI in the workplace, even if public content creation remains sensitive, check Tech Crunch for more details and his personal use of AI.
📼 YouTube Shorts Exceeds 200 Billion Daily Views And Introduces AI Video Tools
YouTube Shorts has reached the milestone of 200 billion daily views and is introducing new AI video tools for creators. This underscores the immense popularity of the short-form video format and the commitment of AI to simplify and improve content creation. The new AI tools are designed to help creators with idea generation, editing, and optimizing their Shorts for a larger audience, lowering the barrier to creating high-quality content. Speaking of barriers, I removed them all, read all about it at the Search Engine Journal.
📰 Americans Now Use Social Media As Primary News Source, Research Shows
New research from the Reuters Institute for the Study of Journalism (via Mashable) shows that social media is now the primary news source for Americans, surpassing traditional TV and news websites for the first time. This fundamental shift highlights the increasing role of platforms like Facebook, X, and Instagram in daily life and how information is consumed. This has major implications for publishers, marketers, and the dissemination of information in general, requiring a re-evaluation of content distribution strategies. In this case visit the primary news source for more information Mashable!
🥳 TikTok’s Community Fest: Boosting Live Creators and E-commerce!
TikTok recently launched its “Community Fest” live content event, running from June 15th to July 5th, 2025. This global in-app showcase aims to highlight top live creators and boost interest in livestreaming, serving as a warm-up for LIVE Fest 2025. TikTok is keen to promote livestreaming not just for community building but also for its significant e-commerce potential, drawing inspiration from its highly successful Chinese counterpart, Douyin. For creators, it’s a platform for growth and monetization; for brands, it offers dynamic new avenues for advertising and direct sales. This initiative underscores TikTok’s ambition to be a key player in the live shopping arena according to Social Media Today.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 25 Jun – Day of the Sailor ⚓️
- Thu 26 Jun – Day Against Drug Abuse 💊
- Fri 27 Jun – Sunglasses Day 🕶️
- Sat 28 Jun – International Picknick Day 🧺
- Sun 29 Jun – Day of Tropics 🌴
- Mon 30 Jun – World Social Media Day 📱
- Tue 1 Jul – Keti Koti ✊🏽
And next…
- Wed 2 Jul – World UFO Day 🛸
- Thu 3 Jul – Plastic Bag Free Day 👜
- Sat 5 Jul – Bikini Day 👙
- Sun 6 Jul – Fried Chicken Day 🍗
- Mon 7 Jul – World Chocolate Day 🍫
- Tue 8 Jul – Cow appreciation Day 🐄
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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