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Latest News
✈️ TikTok Wants to Be Your Travel Agent
TikTok is rolling out new “Travel Ads” powered by its Smart+ AI to help travel marketers connect with its massive, travel-hungry audience. These ads allow brands to automatically promote hotels, flights, and destinations using personalized, catalog-integrated videos and carousels. With features like pop-up cards for easy booking, TikTok is making a serious play to turn travel inspiration into actual conversions. It’s a clear signal for travel brands to explore how the platform can fit into their marketing mix.
Find out more at Social Media Today.
🔒 Dutch Watchdog Warns About LinkedIn AI Training
Heads up, LinkedIn users! The Dutch Data Protection Authority (Autoriteit Persoonsgegevens) is urging everyone to review their settings to prevent their personal data from being used to train LinkedIn’s AI models. Users have until November 3rd to opt out via their account settings or a specific form. This comes as LinkedIn plans to start using European user data for AI training, a practice that was previously not applied in the region. Check your privacy settings now to ensure you have control over your data.
Read the full story (in Dutch) at NOS.
🔝 Pinterest Puts Your Ads at the Top of Search
Pinterest has launched a new ad format called “Top of Search” ads, now available in beta. This feature places ads right within the first ten search results, a critical spot where 45% of all clicks happen. Since most top searches on the platform are unbranded, this gives advertisers a golden opportunity to capture user attention early in their discovery journey. Early tests show these ads achieve a 29% higher click-through rate on average, making it a powerful new tool for discovery.
Get all the details at Search Engine Journal.
🤖 LinkedIn Automates Your Ad Campaigns with More AI
LinkedIn is making it easier for advertisers to create and manage campaigns with a suite of new AI-powered tools. The platform has enhanced its auto-targeting, allowing you to reach the right audience with fewer manual inputs. Additionally, a new “Draft with AI” feature uses your existing ad content to quickly generate new headlines, text, and image suggestions. These updates aim to streamline the ad creation process, allowing you to rely on LinkedIn’s system to do more of the heavy lifting, especially for SMBs.
Learn more about these new options at Social Media Today.
📈 Pinterest Shares Its “Path to Performance”
To help advertisers get the most out of the platform, Pinterest has released a new “Path to Performance” guide. This guide outlines a four-step framework for success: strengthening your data signals, optimizing campaign setup, leveling up your creative, and continuous testing. It highlights the importance of using tools like the Conversions API and features from the Pinterest Performance+ suite to maximize results. For anyone looking to boost their campaign effectiveness, this guide is a must-read.
You can download the full PDF guide here.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 1 Oct – International Coffee Day☕️
- Thu 2 Oct – International Day of Non-Violence🕊️
- Fri 3 Oct – Leidens Ontzet🎉
- Sat 4 Oct – Animal Day🐶 🐱
- Sun 5 Oct – World Meningitis Day🧠
- Mon 6 Oct – World Architecture Day🏢
- Tue 7 Oct – Taco Day🌮
And next…
- Wed 8 Oct – World Octopus Day🐙
- Thu 9 Oct – Krokettendag🇳🇱
- Fri 10 Oct – World Mental Health Day🫶
- Sat 11 Oct – Coming Out Day🌈
- Sun 12 Oct – World Arthritis Day🎗
- Mon 13 Oct – Trombosis Day🩸
- Tue 14 Oct – Standards Day📏
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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