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📺 YouTube Overtakes Netflix in Daily Viewing Time
YouTube has officially surpassed Netflix in average daily global viewing time, intensifying the rivalry between the two entertainment giants. Driven heavily by viewers shifting from mobile devices and laptops to traditional TV screens, YouTube’s television screen time share grew from 28% to 35% between January 2024 and December 2025. Data from Digital i shows that average daily usage per YouTube account jumped from 87.2 to 99.1 minutes in 2025, while Netflix dropped from 100.5 to 93.4 minutes.
Both platforms are actively invading each other’s traditional territory:
- YouTube’s TV Push: Expanding beyond standard creator videos, YouTube acquired the multi-year exclusive rights to stream the Oscars red carpet and behind-the-scenes footage, alongside entering sports broadcasting with NFL game streams.
- Netflix’s Podcast Counter: Seeking to compete with YouTube’s dominant video podcast format, Netflix teamed up with Gary Lineker’s The Rest Is Football podcast to stream daily episodes throughout the World Cup.
Check the full report on Nu.nl (Dutch).
📊 LinkedIn Expands Post-Performance Analytics
LinkedIn is rolling out detailed discovery metrics to give creators explicit visibility into exactly who their content is reaching. As announced by Sam Corrao Clanon, LinkedIn’s director of creator products, creators will soon see a percentage breakdown dividing their impressions into in-network reach (existing followers and connections) and out-of-network reach (unconnected users discovering content via search, reshares, or feed recommendations). Alongside these deep analytics, LinkedIn has streamlined document posts into more compact, in-stream carousels within the feed display to optimize engagement.
Read more at SocialMediaToday here.
🔗 LinkedIn Experimenting with Hashtag-Driven URLs
An interesting in-platform shift was discovered on LinkedIn regarding how URLs and links are generated. As shared internally by TEAM LEWIS colleague Teun van den Acker, when copy-pasting or sharing specific post-links, LinkedIn appears to be automatically generating the link’s anchor text directly out of the post’s hashtags.
The URL structure itself is now being dynamically built out using the chosen hashtags, see this example (e.g., #oem, #connectedcars, and #roadsideassistance). This hidden update is suspected to be a calculated move by LinkedIn to further cement its authority as a heavily cited source for Generative Engine Optimization (GEO) and AI chatbots.
💸 Instagram Launches “Instagram Plus” Optional Subscription
Instagram has officially introduced a new paid add-on tier called Instagram Plus, priced at $3.99 per month in the U.S.. Meta frames the upgrade as a niche, optional package for power users looking for deeper insight and custom functionality without altering the core free experience. The package launches with 11 specific features:
- Story Upgrades: Includes Story Spotlight (pinning your Story first in your followers’ trays once a week), Story Extend (extending a Story’s life by an extra 24 hours), and Story Preview (stealing a glance at stories completely anonymously).
- Deeper Metrics: Subscribers gain Story Rewatch Insights to see exactly how many times their stories were rewatched and the ability to search through their Story viewer list.
- Profile Tweaks: Users can utilize alternative app icons, use custom bio fonts, pin up to 6 total posts to their grid, set off animated Super Hearts, or post directly to their profile tab without pushing the update to their followers’ main feeds
Check all the features at SocialMediaToday.
🎬 TikTok Teams Up with the Sundance Institute for Short-Form Scripts
TikTok has partnered with Sundance Collab (the Sundance Institute’s digital community platform) to launch a specialized micro-series storytelling program. This four-week live online course is designed to train the next generation of independent artists in the distinct craft of scriptwriting for serialized, vertical, short-form digital entertainment. Applications are free and open globally on the Sundance Collab website until Wednesday, July 1.
Check all the application requirements in the TikTok newsroom.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 10 Jun – National Iced Tea Day 🧋
- Thu 11 Jun – Start of the World Cup 2026 ⚽
- Fri 12 Jun – National Red Rose Day 🌹
- Sat 13 Jun – World Gin Day 🍸
- Sun 14 Jun – World Blood Donor Day 🩸
- Mon 15 Jun – Global Wind Day 🌬️
- Tue 16 Jun – World Sea Turtle Day 🐢
And next…
- Wed 17 Jun – World Day To Combat Desertification And Drought 🌍
- Thu 18 Jun – International Sushi Day 🍣
- Fri 19 Jun – World Sauntering Day 🚶
- Sat 20 Jun – Surfing Day 🏄
- Sun 21 Jun – International Yoga Day 🧘
- Mon 22 Jun – World Rainforest Day 🌳
- Tue 23 Jun – Public Service Day 🏛️
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
