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📌 Pinterest Greatly Improves Ad Relevance
Pinterest is making its ads much smarter. The platform recently updated its ad serving model to factor in both a user’s offsite conversion history and their real-time search behavior. This new hybrid approach helps Pinterest predict potential user interest much more accurately. The results? Pinterest says this updated system has achieved a massive 3x to 10x improvement in ad relevance during testing. For marketers, this means campaigns will soon be much better at reaching the right users at exactly the right time.
Read more at Social Media Today.
🇬🇧 TikTok Launches Ad-Free Paid Subscription in the UK
TikTok is joining the ad-free movement! Following tests in other regions, the platform is now rolling out a paid subscription tier in the UK that allows users to completely remove advertisements from their feed. For a monthly fee, subscribers can enjoy an uninterrupted scrolling experience. It’s an interesting move as the platform looks to diversify its revenue streams beyond traditional advertising while giving power-users a cleaner viewing experience.
Get the details at The Verge.
📸 Instagram Tests Captions on Individual Carousel Posts
Instagram carousels are already engagement powerhouses, and they might be getting even better. The platform is currently testing a feature that allows users to add a unique text caption to each individual photo or video within a carousel post. This update would give users and brands a lot more room to add context, tell a step-by-step story, and increase the informational value of their multi-image updates.
Check out the feature in testing at Social Media Today.
🔓 Instagram Private Messages No Longer “Extra” Encrypted
A major shift in user privacy on Meta’s platform: private messages (DMs) on Instagram are no longer extra encrypted. While Meta previously made massive pushes toward full end-to-end encryption across all its messaging apps, this rollback on extra encryption for Instagram DMs marks a significant change in how private conversations are handled and secured on the platform.
Catch up on the full update at NOS.nl.
🤖 Google’s ‘AI Voicemail’ Coming to the Netherlands and Belgium
Say goodbye to the standard, boring provider voicemail! Code reveals that Google is preparing to launch its ‘Take A Message’ AI-voicemail feature in the Netherlands and Belgium. Exclusively for Pixel phones, this feature stops missed calls from going to your standard provider’s voicemail. Instead, the caller speaks directly with the Google AI assistant, which can record the conversation and potentially offer live text transcripts of the message right on your screen.
Read the full breakdown at Tweakers.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 13 May – World Cocktail Day 🍸
- Thu 14 May – Ascencion Day ⛪
- Fri 15 May – International Day of Families 👨👩👧👦
- Sat 16 May – World Whisky Day 🥃
- Sun 17 May – World Baking Day 🍰
- Mon 18 May – Museum Day 🏛️
- Tue 19 May – National Family Doctor Day 🩺
And next…
- Wed 20 May – World Bee Day 🐝
- Thu 21 May – Bike to Work Day 🚴
- Fri 22 May – Sherlock Holmes Day 🔎
- Sat 23 May – World Turtle Day 🐢
- Sun 24 May – Pentecost Day 🕊️
- Mon 25 May – Global Africa Day 🌍
- Tue 26 May – World Redhead Day 👩🦰
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
