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👯♀️TikTok ups its lead gen game
TikTok isn’t just for viral dances anymore—it’s fast becoming a serious sales engine pushing creators to make even more use of direct messages and live streams to convert viewers into customers. With new features that brands to promote live sessions and encourage one-on-one conversations. The platform is also integrating lead generation forms into these interactions to capture data more easily. It’s time to rethink your live content strategy.
👉 Ready to slide into TikTok’s DMs (professionally, of course)? Dive into the article at Social Media Today.
✨Meta puts AI and Reels in the spotlight
Meta’s latest IAB NewFronts presentation highlights its ongoing shift towards AI-powered ad solutions and – you guessed it – more Reels. Reels ads are now the star of Meta’s pitch to advertisers, promising bigger reach on Facebook and Instagram. Plus, new generative AI tools are on the way to help brands create campaigns faster and smarter. Reels aren’t going anywhere – are you ready to jump on board?
👉 Check the full presentation recap from our friends at Meta, Facebook. Warning: you might get lost in Reels for hours.
🍰Threads gets serious about ad revenue
Threads is experimenting with video ads, moving closer to a full-fledged monetisation model. The platform also launched an account status dashboard, giving creators and brands insights into their account’s health. This marks another step in Threads’ evolution from text-only to a richer media experience. It’s becoming clear: Threads wants a bigger slice of the social media ad pie.
👉 You are just a click away from checking the updates at the Verge. And let’s be honest…who doesn’t love another dashboard?
🗣️ Grok or Gork made X more vocal
X (formerly Twitter) just gave its Grok AI chatbot a voice. Literally. The new “Gork Voice” feature lets users hear AI-generated responses in a human-like voice. Elon Musk is betting big on making Grok more interactive, possibly positioning it as a competitor to other AI voice assistants. Could this be the start of voice-first social engagement? And let’s not forget: it all began with a small spelling mistake by our lovely friend Elon.
👉 Check the full story (at Social Media) today. Don’t worry, it’s not yelling… yet.
📹 LinkedIn loves video – again
LinkedIn is seeing record engagement on video posts, with video growing twice as fast as other post formats. No wonder your feed is full of it. From quick tips to in-depth stories, authentic and personal videos – especially with subtitles – are performing best. LinkedIn confirms: video is back in a big way. What’s stopping you from breaking records, especially speaking you B2B’ers?
👉 Check the full story in video, by Jessica Jensen, Chief Marketing and Strategy Officer at LinkedIn. Lights, camera, LinkedIn!
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Thu 15 May – Bike to Work Day 🚲
- Fri 16 May – Pizza Party Day 🍕
- Sat 17 May- World Whisky Day 🥃
- Mon 19 May – World Family Doctor Day 🩺
- Tue 20 May – World Bee Day 🐝
- Wed 21 May – World Day for Cultural Diversity 🎭
And next…
- Thu 22 May – Chardonnay Day 🥂
- Fri 23 May – European Neighbours’ Day 🏘️
- Sat 24 May – European Day of Parks 🌳
- Sun 25 May – Tap Dance Day 💃🏽
- Mon 26 May – Memorial Day (US) 🪖
- Tue 27 May – Sunscreen Day 🧴
- Wed 28 May – International Burger Day 🍔
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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