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Latest News
📈 The TikTok Sweet Spot: How Often Should You Post?
Ever wondered how often you should be posting on TikTok for the best results? A new report from Buffer has the answer. After analyzing over 11 million videos, the data shows that posting more frequently significantly boosts your per-post reach. The sweet spot? Aim for 2 to 5 posts per week for the most efficient growth.
Get all the details and optimize your TikTok strategy by reading the full report on Social Media Today.
💼 Facebook’s Back in the Job Market
Facebook is once again stepping into the world of recruitment with the reintroduction of “Local Jobs.” This feature, rolling out across the US, is designed to help users find local, entry-level jobs and connect with small businesses in their communities. Job listings will be available through Marketplace, Pages, and Groups, allowing for a seamless application process within the Facebook app. Will this be a true competitor to LinkedIn? Only time will tell.
Find out more at The Verge.
🎮 LinkedIn Gets Competitive with Gaming Leaderboards
LinkedIn is leveling up its in-app gaming experience with the launch of new connection-based leaderboards. Now you can see how your puzzle-solving skills stack up against your colleagues and friends. This move is designed to increase engagement and add a new layer of friendly competition to the professional networking platform.
See where you rank by checking out the story on Social Media Today.
🛡️ Instagram’s New “PG-13” Rating for Teens
In a significant move to enhance teen safety, Instagram is introducing a new default content setting for all users under 18 that acts like a “PG-13” rating. This will automatically filter out sensitive and age-inappropriate content by placing them in the “Less” sensitive content control setting. This update is one of Instagram’s most substantial efforts to create a safer environment for its younger users.
Learn more about these new protections directly from the source at the Instagram Blog.
🍌 Google’s “Nano Banana” AI Tool Is Expanding
Google’s popular AI image editing tool, “Nano Banana,” is making its way to more of your favorite products. Initially launched in the Gemini app, this powerful tool is now being integrated into Google Search and Lens, with an expansion to Google Photos coming soon. This means you’ll be able to create and edit images with simple text prompts across more of the Google ecosystem.
Get the full scoop on this exciting development at Mashable.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 15 Oct – Handwashing Day🧼
- Thu 16 Oct – Cat Day🐱
- Fri 17 Oct – International Day for the Eradication of Poverty🌍
- Sat 18 Oct – Chocolate Cupcake Day🧁
- Sun 19 Oct – Gin and Tonic Day🍸
- Mon 20 Oct – Chef Day👨🍳
- Tue 21 Oct – Divali🪔
And next…
- Wed 22 Oct – Nut Day🥜
- Thu 23 Oct – Mole Day🐾
- Fri 24 Oct – Champagne Day🍾
- Sat 25 Oct – ‘Limburgse Vlaai’ Day🥧
- Sun 26 Oct – Day of Silence🤫
- Mon 27 Oct – World Day of Audiovisual Heritage🎥
- Tue 28 Oct – International Animation Day🎬
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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