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🔁 WhatsApp rolls out new group tools, channel updates and event invites
WhatsApp just made group chats a lot more useful. You can now schedule events in your groups, see who’s joining your calls more easily, and discover channels based on your interests. In doing so, community management via WhatsApp has become more structured, ideal for internal comms or loyalty-based brand groups.
👉 Go see what you’ve been missing on the WhatsApp blog. And yes, literally, there’s now a “missed updates” tab.
✈️ Snapchat reveals Gen Z travel and shopping trends
Snapchat has uncovered new insights. Gen Z travellers are increasingly inspired by AR and social recommendations when it comes to shopping and planning trips. Discovery is king – and often starts with a Snap. So if your brand is part of someone’s vacation plans, make sure you’re already there during the scroll.
👉 Ready, set, Snap! Dive into the travel trends at Social Media Today.
🎶 YouTube launches free AI music-making tool
Creators can now use a new AI tool on YouTube to generate background music with a single prompt. Whether you want lo-fi beats or dramatic piano, the AI composes music that’s copyright-safe and built for content. This means less time searching for royalty-free tunes, more time available for creating. Ideal for social teams on a tight schedule (or budget).
👉 Drop the beat, not the budget. Read all about it from our friends at TechCrunch.
🎙️ Google Docs will soon turn your writing into a podcast
Google is testing a feature that turns your text docs into auto-generated podcasts using AI voices. It’s part of their Gemini-powered tools and could open up a whole new distribution format for long-form content. Perfect for repurposing whitepapers, blogs or reports into audio content – without touching a microphone.
👉 Because your doc has a voice – literally. But first, read the full story at NU.nl.
🔒 Instagram tests ‘secret code’ posts
Instagram is experimenting with locked posts that are only visible if you have a secret code. It’s like a digital speakeasy for exclusive content, early drops or invite-only communities. In my opinion, an interesting way to add gamification or exclusivity to your next campaign.
👉 Shhh… it’s a secret (but you can read it here at Social Media Today).
🧠 Also in the news – EU takes aim at X
The Irish data watchdog is investigating whether X (formerly Twitter) used European user data to train its AI model, Grok – possibly violating GDPR. To paint the bigger picture….if your business uses AI, be ready to answer questions about how and where your data comes from.
👉 Want to know more about this potential data drama? Just read the full story at Reuters.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 16 Apr – International Voice Day 🗣️
- Thu 17 Apr – High Five Day ✋
- Fri 18 Apr – International Jugglers Day 🤹
- Sat 19 Apr – Banana Day 🍌
- Sun 20 Apr – Easter 🐰
- Mon 21 Apr – World Creativity and Innovation Day 💡
- Tue 22 Apr – Earth Day 🌍
And next…
- Wed 23 Apr – German Beer Day 🍺
- Thu 24 Apr – World Day for Laboratory Animals 🐭
- Fri 25 Apr – World Penguin Day 🐧
- Sat 26 Apr – King’s Day (NL) 👑
- Sun 27 Apr – Heritage Day (BE) 🏛️
- Mon 28 Apr – World Day for Safety and Health at Work ⛑️
- Tue 29 Apr – International Dance Day 🕺🏼
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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