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Latest News
🔍 Instagram posts now more visible on Google
Good news for all you Instagram creators out there! Instagram is expanding its test of making public posts searchable on Google in even more regions. This means that even people without an Instagram account will be able to see your public posts in Google search results, which could lead to a significant increase in your reach. Time to rethink your captions and hashtags.
👉You can read all about it at Social Media Today.
🛡️Bluesky introduces age verification in the UK
Bluesky is taking steps to protect its users in the UK by introducing age verification. This is in response to the UK’s Online Safety Act, which requires platforms to take steps to protect children from harmful content. Users in the UK will now be asked to verify their age using a third-party service.
👉You can learn more about it at The Verge.
🎬 Instagram Reels are getting longer
Get ready for even more content on Instagram Reels! The platform is expanding its trial of longer Reels, which allows users to create videos up to 10 minutes long. This is a huge increase from the current 90-second limit and will give creators the opportunity to post more in-depth content.
👉Find out more at Social Media Today.
🗣️ Meta acquires voice startup Play.ai
Meta has acquired Play.ai, a startup that has developed a platform for creating and sharing voice-based games and interactive stories. This acquisition is a clear sign that Meta is serious about building out its own voice-based experiences. We can’t wait to see what they come up with!
👉Read the full story at TechCrunch.
🌭 Ad of the Day: Heinz’s hot dog-loving tennis fan
Because it’s National Hotdog Day on July 16th, I wanted to shine the spotlight on Heinz. They have released a hilarious new ad featuring a tennis fan who is completely engrossed in his hot dog with Heinz ketchup. So much so that he doesn’t even notice what’s happening in the match. It’s a fun and lighthearted ad that is sure to make you smile.
👉Check it out for yourself at The Drum.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 16 Jul – Hot Dog Day 🌭
- Thu 17 Jul – World Emoji Day 😃
- Fri 18 Jul – Nelson Mandela Day 🇿🇦
- Sat, 18 Jul – International Karaoke Day🎤
- Sun 20 Jul – Chess Day ♟️
- Mon 21 Jul – Pink Monday 🎗️
- Tue 22 Jul – World Brain Day 🧠
And next…
- Wed, 23 Jul – Peanut Butter and Chocolate Day🥜🍫
- Thu 24 Jul – Tequila Day 🍸
- Fri 25 Jul – Carousel Day🎠
- Sat 26 Jul – Pride Amsterdam 🏳️🌈
- Sun 27 Jul – World Head and Neck Cancer Day 🎗️
- Mon 28 Jul – World Hepatitis Day 🩸
- Tue 29 Jul – Lasagna Day 🍝
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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