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👻 Snapchat Recap 2025: Talking is back!
Snapchat has dropped its “Recap 2025,” giving users a personalized look back at their year. And the data shows a surprising trend: the phone call isn’t dead.
In fact, talking made a massive comeback. Globally, Snapchatters talked for nearly 1.7 billion minutes every day on average. That’s up nearly 30% from last year. Voice notes in the U.S. alone hit over 5 billion.
But it’s not just about talking; it’s about the “mundane.” 40% of Gen Z now see Snaps of random, everyday moments as a signal of wanting to be closer friends. Visuals are popping too, with Chat Reactions growing by 44% (the ❤️ reaction took the crown). And let’s not forget the group chat, activity there grew by 5%, proving it’s still the heart of the action.
👉 Check your own stats and read the full report at the Snapchat Newsroom.
📹 LinkedIn’s cheat sheet for video ads
If you aren’t using video on LinkedIn yet, you are officially missing out. The platform’s latest infographic reveals that video posts get 20x more shares than other content types and see a 47% higher click-through rate.
To help you get it right, LinkedIn shared a guide on matching content to your objective. The golden rule? Hook them early, viewer attention drops off significantly after the first 10 seconds. Also, think like a silent film director: most users watch with the sound off, so subtitles are your best friend.
👉 See the full infographic and tips at Social Media Today.
🧱 Roblox 2025 Replay: The Gen Z obsession
Roblox isn’t just a game; it’s a “foundational entertainment ecosystem” for Gen Z. The platform’s 2025 Replay Report shows a staggering 151 million users logging in daily.
The report highlights interesting device-specific behaviors: mobile users love horror and escape games, tablet users prefer creative “tycoon” games, while console players stick to action and sports. It also flags massive viral hits like “Grow a Garden” and “Steal a Brainrot,” proving that on Roblox, trends move fast and weird.
👉 Dive into the data at Mashable.
🧵 Threads doubles down on Communities
Threads is trying to make your feed a little less chaotic and a lot more relevant. The platform has expanded its “Communities” feature to cover over 200 topics—double what it launched with in October.
They are also testing Reddit-style “flairs” that let you show off your specific interests (like your NBA team or favorite book genre) and “Champion” badges to reward the most active contributors. It’s a clear move to shift from general scrolling to deep, topic-based engagement.
👉 Read more about the update at Social Media Today.
🍟 McDonald’s Netherlands pulls “terrible” AI ad
McDonald’s Netherlands learned the hard way that AI isn’t always the answer. The fast-food giant released a Christmas commercial created entirely with AI, featuring a parody slogan: “It’s the most terrible time of the year.”
Ironically, the execution lived up to the text. Viewers slammed the ad for being “fake” and “AI rubbish,” pointing out bizarre visuals like a man sliding with a Christmas tree along the slippery Amsterdam canals. Despite the production company defending the work, noting that ten people worked on it for weeks, McDonald’s removed the ad following the online backlash. It proves that sometimes, human creativity is still the secret sauce.
👉 Read the full story at Nu.nl.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 17 Dec – Device Appreciation Day📱
- Thu 18 Dec – Bake Cookies Day🍪
- Fri 19 Dec – Ugly Christmas Sweater Day🎄
- Sat 20 Dec – Games Day🎲
- Sun 21 Dec – World Basketball Day🏀
- Mon 22 Dec – Mathematics Day🧮
- Tue 23 Dec – Christmas Movie Marathon Day🍿
And next…
- Wed 24 Dec – Christmas Eve🎄
- Thu 25 Dec – Christmas Day🎅
- Thu 26 Dec – Thank You Note Day📝
- Sat 27 Dec – Leftovers Day🥡
- Sun 28 Dec – Call a Friend Day☎️
- Mon 29 Dec – International Cello Day🎻
- Tue 30 Dec – Bacon Day🥓
And next…
- Wed 31 Dec – New Years Eve🎆
- Thu 1 Jan – Hangover Day🥴
- Fri 2 Jan – World Introvert Day😌
- Sat 3 Jan – International Mind-Body Welness Day🧘
- Sun 4 Jan – World Hypnotism Day🌀
- Mon 5 Jan – Bird Day🐦
- Tue 6 Jan – Bean Day🫘
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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