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🤝 US & China reach framework deal to save TikTok
The saga over TikTok’s future in the US has taken a dramatic turn. The U.S. and China have reportedly reached a framework agreement that could prevent a nationwide ban on the hugely popular app. The deal comes just ahead of a scheduled call between Presidents Trump and Xi. While details are still emerging, this development suggests a potential path forward for TikTok to continue its US operations, easing months of uncertainty for creators and users.
👉 Get the diplomatic details on the deal at Reuters.
😎 Meta’s smart glasses get a glimpse of the future
Meta is taking another step towards true augmented reality with its next generation of smart glasses. The new Ray-Ban models are rumored to include a small “viewfinder” display, allowing users to see notifications, translations, and directions right in their line of sight. It’s a major move to make smart glasses more than just a camera and headphones, bringing us closer to a future where digital information is seamlessly integrated with the world around us.
👉 Get a clear view of the news at The Verge.
📸 Instagram wants your candid moments with ‘Shots’
Tired of perfectly curated feeds? Instagram is rolling out “Shots” to more users, a feature designed to encourage quick, spontaneous photo sharing. Similar to a BeReal-style prompt, Shots lets you share a fleeting moment with a select group of friends. It’s a clear move by the platform to reclaim the candid, in-the-moment sharing that defined its early days, offering a low-pressure alternative to polished posts and Stories.
👉 Take your best shot at the story on Social Media Today.
📈 X shatters download records in the US and Europe
In a surprising turn of events, X is experiencing a massive resurgence. The platform recently had more first-time downloads in the United States on two consecutive days than on any single day in its history—including during its time as Twitter. This surge isn’t just happening in the US; after being off the charts for years, X has climbed back into the top 15 in many European App Stores, including Spain, France, and the UK. The company suggests this signals a restoration of balance and that open communication is bringing the world together.
👉 Check out the trending topic at the source on X here and here.
🔥 Snapchat makes group streaks (almost) unbreakable
Good news for forgetful friends! Snapchat is taking the pressure off maintaining those precious group Snapstreaks. A new update allows a group streak to continue as long as just one person in the chat sends a Snap within the 24-hour window. This “infinite retention” feature means you no longer have to worry about that one friend who always forgets, making it easier than ever to keep the collective flame emoji alive.
👉 Don’t break the chain, get the full news at Social Media Today.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 17 Sept – International Country Music Day🤠
- Thu 18 Sept – International Equal Pay Day⚖️
- Fri 19 Sept – International Talk Like a Pirate Day🏴☠️
- Sat 20 Sept – World Cleanup Day♻️
- Sun 21 Sept – World Alzheimer Day💜
- Mon 22 Sept – World Rhino Day🦏
- Tue 23 Sept – National Home Care Day🏠
And next…
- Wed 24 Sept – World Gorilla Day🦍
- Thu 25 Sept – World Dream Day😴
- Fri 26 Sept – European Day of Languages🇪🇺
- Sat 27 Sept – National Neighbour Day🏡
- Sun 28 Sept – World Rivers Day🏞️
- Mon 29 Sept – World Heart Day❤️
- Tue 30 Sept – International Podcast Day🎙️
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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