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🎥 TikTok’s AI-Powered Symphony: Your New Video Creation Superpower!
TikTok is rolling out impressive AI tools for its Symphony platform, making video creation easier and more dynamic. This includes text-to-video generation, transforming still images into engaging videos, and “Symphony Showcase Products” where AI avatars present products. These features empower marketers and creators to produce platform-specific, styled video content efficiently. It’s a game-changer for those looking to boost their TikTok presence without extensive production resources. Get ready to experiment and elevate your video strategy!
Don’t miss out on these AI tools – they could be your secret weapon for captivating content. Go forth and create, or risk being out-AI-ed! Check out Social Media Today for the full story.
💸WhatsApp Status Updates: Get Ready for Ads (Yes, Really!)
WhatsApp is officially introducing advertisements within its Status updates feature, marking a significant shift for the platform. These ads will appear in the “Updates” tab and be tailored based on limited user information like language, country, and channel interactions, never from private chats. Meta assures users that personal conversations and phone numbers will remain private and won’t be used for ad targeting. This move, years in the making, also brings promoted channels and subscription options to the app.
While ads are coming, WhatsApp is trying to keep them non-intrusive. Keep an eye out and let’s see if your Status updates become more “status-quo” or “ad-venture.” The Verge has the latest updates on this story.
📽️Meta AI Transforms Video Editing: Your Personal Style Guru
Meta is launching a new generative AI video editing feature across its Meta AI app, Meta.AI website, and the Edits app. This allows users to easily transform short-form videos using over 50 preset AI prompts for outfits, locations, and styles. Simply upload a 10-second video, choose a prompt, and watch Meta AI work its magic. Edited videos can be directly shared to Facebook and Instagram. This innovation is set to revolutionize creative experimentation and content production on Meta’s platforms.
This tool makes professional-looking video edits accessible to everyone. Get ready to unleash your inner Scorsese, but with less actual work. The source this time is the Meta newsroom, check it out.
🛍️ TikTok Shop Sales Soar: In-App Shopping is Booming!
TikTok Shop is experiencing massive growth, with sales in the U.S. increasing by 120% year-over-year. Top categories include women’s wear, beauty, health, and electronics, driven by an expanding seller community and over 70 million products. The success is largely attributed to engaging shoppable videos and livestreams, where creators demonstrate products in real-time. A significant 83% of shoppers have discovered new products on TikTok Shop, and 76% of consumers have made a purchase from a livestream in the past year.
If you’re not on TikTok Shop yet, you might be missing out on a huge sales channel. Time to get your shop on, or be left behind in the dust of digital commerce! Check all the facts and figures at Social Media Today.
#️⃣ Hashtag Evolution: Keywords are the New Kings!
Richard van der Blom’s LinkedIn post highlights a significant shift in how hashtags function on the platform. Since late 2024, LinkedIn has quietly de-emphasized hashtags, removing follower counts, suggestions, and profile visibility. While less crucial for reach, hashtags still aid LinkedIn SEO and drive traffic to events. The key takeaway is to pivot from “hashtag hunting” to “keyword crafting,” optimizing profiles and posts with relevant keywords for semantic search. Content quality, not just tags, now reigns supreme.
It’s time to rethink your LinkedIn strategy: less hashtag-mania, more keyword-cleverness. Start thinking like Google, and your content will thank you! Source my favorite LinkedIn Guru- Richard van der Blom.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 18 Jun – International Sushi Day 🍣
- Thu 19 Jun – Day of Informal Care Broker ⛑️
- Fri 20 Jun – Tennis Day 🎾
- Sat 21 Jun – International Day of Yoga 🧘🏽♀️
- Sun 22 Jun – World Camel Day 🐫
- Mon 23 Jun – International Widows Day 🖤
- Tue 24 Jun – International Fairy Day 🧚🏼♀️
And next…
- Wed 25 Jun – Day of the Sailor ⚓️
- Thu 26 Jun – Day Against Drug Abuse 💊
- Fri 27 Jun – Sunglasses Day 🕶️
- Sat 28 Jun – International Picknick Day 🧺
- Sun 29 Jun – Day of Tropics 🌴
- Mon 30 Jun – World Social Media Day 📱
- Tue 1 Jul – Keti Koti ✊🏽
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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