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🛑 X Slashes Posting Limits for Free Accounts
If you are an unverified user on X (formerly Twitter) who loves to post frequently, you might hit a wall. X has officially tightened its daily posting limits for free accounts. Unverified users are now restricted to just 50 original posts and 200 replies per day. This is a massive drop from the previous allowance of 2,400 daily posts! The move is presumably designed to tackle bot accounts, as 50 original posts a day is still far more than the average person will ever use.
Read more at The Verge.
👻 Creator Content Drives Brand Success on Snapchat
Snapchat has published a new report highlighting the immense value of creator-led marketing on its platform. Because Snapchat is built around close relationships and daily communication rather than passive scrolling, creator ads feel much more native. In fact, Snapchat reports that creator ads are played 25% longer and drive 16% more active attention than standard branding ads! With 57% of users following creators to get a glimpse into their daily lives, brands that use authentic creator content make Snapchatters 66% more likely to feel excited about their brand.
Get the details at Social Media Today.
🔍 Meta Says Social Media is Driving Consumer Discovery
Consumer discovery habits are fundamentally changing. According to a new 16-page report and blog series from Meta, Google searches per US user are down nearly 20% year-over-year. Instead of traditional search engines, shoppers are increasingly turning to social media apps to complement their discovery process because these platforms serve as key sources of entertainment. Driven heavily by short-form video and creator content, users are finding products while they are being entertained. Meta is now rapidly integrating AI to further capitalize on this shift and guide shoppers directly through the purchase process on its platforms.
Catch up on the report at Social Media Today.
📌 Pinterest: An “Always-On” Strategy Powers Peak Performance
Don’t wait until Q4 to start running your holiday shopping ads! Pinterest released a new guide emphasizing that an “always-on” strategy is the key to peak performance, as users on Pinterest plan weeks or months in advance. Advertisers who run shopping campaigns for six months or more see around 33% higher ROAS than those who only run them for less than three months. Pinterest suggests a budget split: devote 75% to always-on evergreen campaigns, 15% to audience growth, and save the final 10% for high-impact bursts during key seasonal moments like Black Friday.
Check out the strategy breakdown at Pinterest Business.
⚖️ YouTube, Snap, and TikTok Settle Social Media Addiction Lawsuit
A major legal case in the US has reached a settlement. YouTube, Snap, and TikTok have settled a lawsuit regarding allegations about the addictive nature of their social media platforms. American schools filed the suit, claiming they have been forced to incur higher costs to tackle the problematic, addiction-driven behavior of their students. While the exact financial amount of the settlement has not been disclosed, it is notable as it would have been the first time a judge interfered in such a case.
Read the full update at NU.nl.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 20 May – World Bee Day 🐝
- Thu 21 May – Bike to Work Day 🚴
- Fri 22 May – Sherlock Holmes Day 🔎
- Sat 23 May – World Turtle Day 🐢
- Sun 24 May – Pentecost Day 🕊️
- Mon 25 May – Global Africa Day 🌍
- Tue 26 May – World Redhead Day 👩🦰
And next…
- Wed 27 May – World Marketing Day 📈
- Thu 28 May – Hamburger Day 🍔
- Fri 29 May – European Neighbours’ Day 🏘️
- Sat 30 May – World MS Day 🧡
- Sun 31 May – Web Designer Day 💻
- Mon 1 Jun – World Reef Awareness Day 🪸
- Tue 2 Jun – Rocky Road Day 🍫
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
