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🚀Employee advocacy case – with a budget
An employee with 4,400 followers is generating more LinkedIn impressions than the co-founder with 181,000 followers… How is this possible? Easy. Create a creative competition where employees can win $5K!
The rules are simple:
- The employee with the most LinkedIn impressions wins the $$$
- ~50% of posts must align with professional content pillars
- Weekly leaderboard shared in company all-hands
- It’s a competition, but crushing LinkedIn as a team is the real flex
The results are amazing: new pipeline: $183,000 (+22%), 2.5M impressions: 2,500,000 (+87%), and 4,000 unique visits (+90%)
👉Swipe right. Or left. Or both. I don’t care, just go to LinkedIn and read the full story here!
🛡️X fights manipulation with smarter Community Notes ranking
X has updated its Community Notes system with new detection methods for spotting coordinated manipulation attempts. The platform now analyses voting patterns to identify when groups try to game the system.
This should make fact-checks more reliable and boost the quality of user-generated notes.
If you use Community Notes to monitor misinformation or public sentiment, this makes your job a little easier.
👉No more notes from the troll farm, hopefully! Check out the updates on the X blog here.
🎬 YouTube launches ‘Pause Ads’ and ‘Spotlight Moments’
At Brandcast 2025, YouTube unveiled two new ad formats: ‘Pause Ads’ that show up when a viewer hits pause, and ‘Spotlight Moments’ that place brands in the spotlight during trending cultural events. These formats are designed to be visible without being intrusive—meeting users in moments of attention, not interruption.
Perfect for brands looking to make the most of context-aware placements.
👉Don’t pause on this one and head to the official YouTube blog to catch the full update.
🧘TikTok introduces meditation and sleep tools for mental wellbeing
TikTok is expanding its mental health features with guided meditations, breathing exercises, and sleep prompts. Now, when users search for stress-related content, they’ll be met with in-app well-being suggestions. A thoughtful step toward balancing entertainment with self-care. It’s a sign that TikTok is serious about digital health. And if you’re in the wellness space, this might be the perfect moment to connect with a growing audience of mindful scrollers.
👉 Breathe in, breathe out… and click that link to read more via Social Media Today.
📈New LinkedIn Algorithm Report 2025 – Free Insights From Richard van der Blom
LinkedIn expert Richard van der Blom is back with Chapter 3 of his LinkedIn Algorithm Report 2025. This chapter provides free insights on engagement, post timing, and content strategy. Some lessons to be learned in this chapter:
External Links: The Myths vs. The Truth
You’re not getting punished for using external links. You’re just using them wrong. Most creators still sabotage their own reach and conversions on LinkedIn™ — all because they don’t understand how external links actually work.
It’s a valuable read for anyone looking to crack the LinkedIn algorithm this year.
Perfect for social pros aiming to turn LinkedIn into a steady traffic driver. Check the blog post from Richard and team. Because who doesn’t love free insights?
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Thu 22 May – Chardonnay Day 🥂
- Fri 23 May – European Neighbours’ Day 🏘️
- Sat 24 May – European Day of Parks 🌳
- Sun 25 May – Tap Dance Day 💃🏽
- Mon 26 May – Memorial Day (US) 🪖
- Tue 27 May – Sunscreen Day 🧴
- Wed 28 May – International Burger Day 🍔
And next…
- Thu 29 May – Ascension Day 🙏
- Fri 30 May – World MS Day 🎗️
- Sat 31 May – World No Tobacco Day 🚬
- Sun 1 Jun – World Reef Day 🪸
- Mon 2 Jun – Leave the Office Early Day 🏢
- Tue 3 Jun – World Bicycle Day 🚲
- Wed 4 Jun – Hug Your Cat Day 🐱
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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