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🎬 Meta Previews Updates for its ‘Edits’ App
At a recent webinar celebrating the one-year anniversary of its dedicated video editing platform, “Edits”, Meta gave us a sneak peek into what’s next. The company announced a slew of upcoming updates that include improved automated captions, better effects customization, and new memory features. As short-form video creation continues to dominate Reels, these workflow enhancements are designed to give creators more precision and creative freedom.
Check out the upcoming tools at Social Media Today.
🔐 EU Readies “Digital Child Lock” to Protect Minors
Protecting the youth online is taking a massive step forward in Europe. A new digital child lock (digitaal kinderslot) is nearly ready to be rolled out across EU member states. This system is designed to protect children from harmful online content and heavily restrict underage access to specific apps and platforms. It’s part of a broader, aggressive push across the continent to enforce stricter age verification and shield vulnerable younger audiences in the digital landscape.
Read the full update at NU.nl.
🌷 Pinterest’s New Campaign: “Get Off Social Media”
In a bold and refreshing marketing move, Pinterest’s latest ad campaign is actually encouraging users to log off. With the new slogan, “The best thing you can find online is a reason to go offline,” the campaign emphasizes Pinterest’s role as a tool for real-world inspiration rather than endless, mindless doomscrolling. Launching across multiple channels in May, it’s a brilliant positioning strategy that sets Pinterest apart from its highly addictive competitors.
Catch the campaign details at Social Media Today.
💬 Meta Tests “WhatsApp Plus” Subscription Tier
Following the financial success of Meta Verified on Facebook and Instagram, Meta is now testing an add-on subscription for its messaging giant: WhatsApp Plus. Currently being tested with a small group of users, this premium tier unlocks additional features like premium stickers, custom app icons, advanced chat sorting, premium ringtones, and the ability to pin up to 20 chats (up from the current limit of three). Will users be willing to pay for an upgraded chat experience? Time will tell!
Discover the new premium features at The Verge.
🔎 Google May Be Forced to Share Search Data with Rivals
A massive shakeup could be hitting the search and AI landscape. The European Commission has proposed a measure under the Digital Markets Act (DMA) that would require Google to share its anonymized search data, including ranking, query, click, and view data, with rival search engines and qualifying AI chatbots. If enforced, this could completely level the playing field, allowing third-party AI tools and search competitors to optimize their services using Google’s massive, historical data pool.
Read the full regulatory breakdown at Search Engine Journal.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 22 Apr – Earth Day 🌍
- Thu 23 Apr – Email Day 📧
- Fri 24 Apr – Fashion Revolution Day 👗
- Sat 25 Apr – Penguin Day 🐧
- Sun 26 Apr – No Makeup Day 💄
- Mon 27 Apr – King’s Day 👑
- Tue 28 Apr – World Day for Safety and Health at Work 🦺
And next…
- Wed 29 Apr – International Dance Day💃
- Thu 30 Apr – Honesty Day 🤝
- Fri 1 May – Labour Day 🛠️
- Sat 2 May – World Tuna Day 🐟
- Sun 3 May – World Press Freedom Day 📰
- Mon 4 May – Remembrance of the Dead 🕯️
- Tue 5 May – National Donut Day 🍩
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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