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🎃 Instagram Gets Spooky with New ‘Edits’ Updates
Instagram is getting into the Halloween spirit by updating its ‘Edits’ video app with a range of seasonal features. Creators can now use new Halloween-themed fonts, “horror-movie-inspired” restyle effects, and scary sound effects like “Bubbling Cauldron”. In less spooky news, the app is also rolling out improved voiceover recording options, making it easier to re-record clips and use a countdown timer for perfect timing.
Get all the frighteningly good details over at Social Media Today.
💡 LinkedIn Accidentally Reveals Its Algorithm Secrets
A LinkedIn user (Charlie Hills) shared a detailed response from LinkedIn Support that essentially explains how the platform’s algorithm works. The six key factors are: Relevance (scoring posts on quality), Viewer Tolerance (if users skip your posts, they’ll see fewer of them), Freshness (new content is prioritized), Frequency (posting too much or too little hurts reach), and avoiding Duplicate Content. This is a must-read for anyone trying to crack the code.
Check out the full post on LinkedIn.
🛍️ Pinterest Drops its Black Friday & Cyber Monday Playbook
The holiday shopping season is officially on. Pinterest has released its 3-step playbook for brands to maximize sales. The guide focuses on: 1) Optimizing your product feed with rich data so the algorithm can match your items to planners; 2) Making discounts unmissable using the “Promotions” ad feature; and 3) Using automation like “Pinterest Performance+” to let AI find audiences and optimize bids in real-time.
Start your holiday planning with the full playbook from Pinterest Business.
🤖 YouTube Arms Creators Against AI Deepfakes
YouTube has started rolling out a new “likeness detection tool” to help creators combat unauthorized deepfakes. Initially available to over 5,000 partners, the tool (found in YouTube Studio) allows creators to find AI-generated videos that misuse their face or likeness and then file for removal. To use it, creators must first opt-in and verify their identity with a photo ID and a selfie video.
See how the new tool works on The Verge.
✨ Facebook’s New AI Wants to Be Your Creative Assistant
Facebook has launched a new, opt-in AI feature in the U.S. and Canada that scans your phone’s camera roll to find “hidden gems”. It then privately suggests creative edits, stylized collages, and enhanced photos for you to share. Meta emphasizes that your camera roll content is not used to train its AI models unless you specifically choose to edit or share the AI-generated suggestion.
Read the official announcement from Meta’s Newsroom.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 22 Oct – Nut Day🥜
- Thu 23 Oct – Mole Day🐾
- Fri 24 Oct – Champagne Day🍾
- Sat 25 Oct – ‘Limburgse Vlaai’ Day🥧
- Sun 26 Oct – Day of Silence🤫
- Mon 27 Oct – World Day of Audiovisual Heritage🎥
- Tue 28 Oct – International Animation Day🎬
And next…
- Wed 29 Oct – Sustainability Day🌍
- Thu 30 Oct – Checklist Day✔️
- Fri 31 Oct – Halloween🎃
- Sat 1 Nov – Vegan Day🌱
- Sun 2 Nov – Ballet Day🩰
- Mon 3 Nov – Sandwich Day🥪
- Tue 4 Nov – Candy Day🍭
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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