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🤖 Instagram says bust(AI)d
Instagram is stepping up efforts to protect young users by using AI to detect when teens lie about their age. Accounts suspected of false age information may be restricted or even locked. It’s part of Meta’s broader plan to comply with regulations and enhance platform safety. Brands targeting younger audiences should keep an eye on how these changes impact reach and engagement.
👉 Curious about how AI will snitch on sneaky teens? Check the full scoop on TechCrunch.
🗺️ ChatGPT’s next trick: guessing locations from your holiday pics
A new trend shows that AI can now accurately guess the location in a photo, even without context. Think mountains, beaches, cityscapes, or landmarks like the St. Pieterskerk or Visbrug in Leiden, it recognizes them all. While impressive, it sparks concerns about privacy and unintended tracking. For brands using UGC, this tech could help with geo-targeted content (think in retail environments) or trend spotting.
👉 See how AI just became your nosy travel buddy on Dutch Cowboys.
🔍 TikTok launches Footnotes to fight fake news
TikTok has unveiled Footnotes, its version of Community Notes, to provide context and fact-check videos. Viewers can now get extra info directly under posts, potentially stopping misinformation from spreading. This move signals TikTok wants to be taken more seriously as an infomation platform. For brands, this means more transparency and less room for error.
👉 Get the facts (and the Footnotes) via Search Engine Journal.
⚖️ META goes to court (again) over monopoly claims
META is facing yet another antitrust lawsuit. This time from the FTC, which claims the tech giant created a social media monopoly by acquiring Instagram and WhatsApp. The trial could reshape how big tech operates, especially around acquisitions. For marketers, it’s worth watching: a breakup could massively shift ad strategies and platform dynamics. Don’t know how I feel about that just yet…
👉 Grab the popcorn – Big Tech drama unfolds at The Verge.
✅ Verified by TEAM LEWIS – Bluesky finally rolls out verified badges
Bluesky has introduced blue check verification without the chaos of pay-to-play. Verification is now based on domain ownership, offering more transparency. As more users migrate from X, Bluesky is positioning itself as the authentic alternative. Time to check if your brand handle is still available!
👉 Want a blue check without the drama? Read more on TechCrunch.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 23 Apr – German Beer Day 🍺
- Thu 24 Apr – World Day for Laboratory Animals 🐭
- Fri 25 Apr – World Penguin Day 🐧
- Sat 26 Apr – King’s Day (NL) 👑
- Sun 27 Apr – Heritage Day (BE) 🏛️
- Mon 28 Apr – World Day for Safety and Health at Work ⛑️
- Tue 29 Apr – International Dance Day 🕺🏼
And next…
- Wed 30 Apr – International Jazz Day 🎷
- Thu 1 May – International Labour Day 💼
- Fri 2 May – World Tuna Day 🐟
- Sat 3 May – World Naked Gardening Day 👩🏻🌾
- Sun 4 May – World Laughter Day 😄
- Mon 5 May – Liberation Day (NL) ⛓️💥
- Tue 6 May – No Diet Day 🥬
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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