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📍 LinkedIn Ads Quietly Changes Default Location Targeting
Heads up, advertisers! LinkedIn has rolled out a subtle but significant update to its geographical targeting settings. The default option has now changed to “Recent Location,” which targets users based on their recent IP-derived location. Previously, the default was “Recent or Permanent Location.” This change means your campaigns might now be targeting travelers or temporary visitors instead of residents, potentially wasting your ad budget. The expert advice is to manually switch your campaigns to “Permanent Location” to ensure you’re reaching prospects who actually live and work in your target geo.
Double-check your campaigns and read the full breakdown on this LinkedIn post.
❤️ Facebook’s AI Cupid: The New Dating Assistant
Facebook Dating is getting a tech-savvy upgrade with the rollout of an AI-powered “Dating Assistant”. This new feature aims to help users find more compatible matches based on their interests and preferences. Additionally, a new “Meet Cute” feature will automatically connect users with a surprise match based on Meta’s personalized algorithm. While the AI assistant can help refine your search, be mindful of letting it craft your personality for you. After all, you want to find a match for the real you, not your AI-generated alter ego!
Read all about it on Social Media Today.
🩺 Reddit: A “Perfect” Place for Health Conversations?
Reddit is rapidly becoming a key platform for health discussions, with healthcare content seeing a 48% year-over-year growth. Unlike more image-heavy, scrolling-based sites, Reddit’s long-form, text-based structure is uniquely suited for the detailed conversations common in health and pharma marketing. This allows for deeper, more authentic engagement. The results speak for themselves: a case study showed that an “Ask Me Anything” (AMA) session by Allergan Aesthetics led to a 55% increase in positive brand sentiment on the platform.
See why Reddit is a prime spot for health discussions at MM+M Online.
🤳 TikTok’s Crystal Ball: New Trending Content Analytics
TikTok is making it easier for creators to jump on the latest trends with a new analytics feature. This tool will highlight trending topics, keywords, and related videos based on a creator’s existing content. This data-driven approach can help spark new ideas and ensure your content is resonating with your audience. While it’s a great way to stay relevant, remember to put your own unique spin on trends to stand out from the crowd.
Learn more at Social Media Today.
🇺🇸 TikTok’s US Algorithm to Get a Makeover
In a move to address national security concerns, TikTok’s US recommendation algorithm will be retrained using US user data. This is part of a deal that will see the algorithm managed by a new US-based entity. This change could potentially impact the user experience and the type of content that surfaces for users in the US. It’s a significant development in the ongoing saga of TikTok’s future in the United States.
Get the full story from the BBC.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 24 Sept – World Gorilla Day🦍
- Thu 25 Sept – World Dream Day😴
- Fri 26 Sept – European Day of Languages🇪🇺
- Sat 27 Sept – National Neighbour Day🏡
- Sun 28 Sept – World Rivers Day🏞️
- Mon 29 Sept – World Heart Day❤️
- Tue 30 Sept – International Podcast Day🎙️
And next…
- Wed 1 Oct – International Coffee Day☕️
- Thu 2 Oct – International Day of Non-Violence🕊️
- Fri 3 Oct – Leidens Ontzet🎉
- Sat 4 Oct – Animal Day🐶 🐱
- Sun 5 Oct – World Meningitis Day🧠
- Mon 6 Oct – World Architecture Day🏢
- Tue 7 Oct – Taco Day🌮
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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