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📅 WhatsApp is (Finally) Testing Message Scheduling
It’s been a long-awaited feature for many, and it looks like it’s finally arriving. WhatsApp is reportedly testing a function that allows users to schedule messages in advance. This tool would allow you to draft a message and select a specific time for it to be sent, perfect for those “don’t want to forget” moments or managing communications across different time zones without waking anyone up.
Check the full scoop at Tweakers.
📈 TikTok Reigns Supreme for Growth as Instagram Reach Slips
If you’ve felt like your Instagram engagement is cooling down, you’re not alone. A new report from Emplifi reveals that while Instagram and Facebook remain the “anchors” for overall audience scale, TikTok is where the explosive growth is happening.
Median brand follower counts on TikTok rose by over 200% year-over-year in 2025. Meanwhile, organic reach on Instagram continues to dry up across all post types, pushing brands to rely more on carousels and Reels to stay visible.
Read the benchmark report breakdown at Social Media Today.
🤖 WhatsApp Helps You Conquer Group Chat Chaos with AI
We’ve all been there: you leave your phone for an hour and return to 300 unread messages in the group chat. WhatsApp is rolling out a new AI-powered summary feature to save your sanity.
This tool uses Meta AI to generate concise summaries of your private group conversations, allowing you to “catch up” instantly without scrolling through a mountain of memes and side-chatter.
Catch up on the details at The Verge.
📵 Platforms Face Pressure to Ditch “Addictive” Designs
The “infinite scroll” and constant notifications are under fire. New discussions and potential regulations are pushing social media companies to move away from addictive design features.
Regulators are increasingly concerned about the impact of these “loops” on mental health, particularly for younger users. Platforms are now being forced to rethink how they keep users engaged without resorting to psychological “traps.”
Read more about the shift at NU.nl.
🇦🇺 Snapchat CEO Slams Australia’s Social Media Ban
Snapchat CEO Evan Spiegel is speaking out against Australia’s new laws banning teens from social media. Spiegel argues that the ban is a “flawed approach” that doesn’t actually make teens safer but instead pushes them toward less-regulated, darker corners of the internet.
He suggests that age verification should happen at the App Store level rather than on individual apps to create a safer, more consistent digital environment.
See the full critique at Social Media Today.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 25 Feb – Pink Shirt Day👚
- Thu 26 Feb – Letter To An Elder Day✉️
- Fri 27 Feb – No Brainer Day🤯
- Sat 28 Feb – National Science Day🧪
- Sun 1 Mar – World Compliments Day😁
- Mon 2 Mar – World Tennis Day🎾
- Tue 3 Mar – March Full Moon🌕
And next…
- Wed 4 Mar – Obesity Day 🫵
- Thu 5 Mar – Reel Film Day 🎬
- Fri 6 Mar – Start Paralympic Winter Games🙌
- Sat 7 Mar – National Be Heard Day 🗣️
- Sun 8 Mar – International Women’s Day👭
- Mon 9 Mar – Barbie Day💝
- Tue 10 Mar – Salvation Army Day🤲
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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