Subscribe now to our weekly social round-up
Latest News
✅ LinkedIn Prioritizes Verified Users in Replies
LinkedIn is adding a new option to filter post replies specifically by verified users. With over 100 million members now sporting verification badges on the platform, this update will give verified profiles priority in post engagement. For creators and brands, this filtering option is a great way to cut through the noise and highlight high-quality, authentic interactions from confirmed professionals in the comment sections.
Read more at Social Media Today.
🤖 Snapchat Brings Conversational AI Ads to the App
Snapchat is taking artificial intelligence straight to its advertising revenue. The platform is introducing AI-powered conversational advertising, allowing brands to engage users in dynamic, interactive chats right inside the app. This means advertisers can now leverage intelligent, conversational bots to guide users through product recommendations, answer questions, and drive lower-funnel conversions in a highly personalized way.
Get the details at TechCrunch.
🏷️ TikTok Lets Creators Take Control of Metadata Keywords
TikTok is giving creators more power over how their videos are discovered. A new update enables users to manage the auto-generated keywords assigned to their clips. Creators can now block specific terms from data matching or suggest other relevant keywords that better align with their content. While TikTok will still maintain oversight to prevent spammy or unrelated suggestions, this manual input is a huge win for creators looking to fine-tune their algorithmic matching and reach the right audience.
Check out the new feature at Social Media Today.
🔍 Google Tests “Ask YouTube” AI Chatbot Search
YouTube’s search bar is getting a generative AI makeover. Google is testing an “Ask YouTube” chatbot button directly in the search interface. Clicking the new tool prompts users with questions like “funny clips of a baby elephant playing,” “a summary of volleyball rules,” or “a short history of the Apollo 11 moon landing.” Instead of just fetching standard search results, the AI bot helps curate, summarize, and guide viewers to exactly what they want to watch.
See the AI search in action at The Verge.
📉 Meta Cuts Thousands of Jobs to Fuel AI Race
The tech giant behind Facebook and Instagram is making heavy cuts to fund its future. Meta has announced it is laying off approximately 8,000 employees (roughly 10% of its workforce) and freezing 6,000 open vacancies. The reason? A massive strategic pivot to invest billions into artificial intelligence. Meta is currently racing against competitors like Google and Amazon to build out the data centers and infrastructure required to win the global AI arms race.
Read the full breakdown of the cuts at NU.nl.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 29 Apr – International Dance Day💃
- Thu 30 Apr – Honesty Day 🤝
- Fri 1 May – Labour Day 🛠️
- Sat 2 May – World Tuna Day 🐟
- Sun 3 May – World Press Freedom Day 📰
- Mon 4 May – Remembrance of the Dead 🕯️
- Tue 5 May – National Donut Day 🍩
And next…
- Wed 6 May – International No Diet Day⚖️
- Thu 7 May – World Password Day🔑
- Fri 8 May – World Donkey Day🫏
- Sat 9 May – Europe Day🇪🇺
- Sun 10 May – Mother’s Day🤱
- Mon 11 May – Eat what You Want Day🍔
- Tue 12 May – Limerick Day✏️
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
Subscribe to our Weekly Social Newsletter and receive the weekly trend straight to your email.
