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🎥 Your new secret weapon for Reels: Instagram drops video editing app
Instagram is stepping up its creator game with “Edit,” a new standalone video editing app. It offers templates, advanced editing tools, and seamless integration with Instagram Reels. The app is clearly Instagram’s answer to TikTok’s in-app editing features. If you’re serious about your Reels, getting familiar with “Edit” will soon be a must. And let’s be honest, it is also a reaction to the success of CapCut.
👉 Check it out before your Reels start looking outdated on Social Media Today.
🦋 Bluesky goes dark: major outage leaves users offline
Bluesky, the decentralised social platform often seen as “the next Twitter/X,” went down hard last week. Users couldn’t load feeds or post updates, leading to a flood of memes and complaints. The team blamed “infrastructure instability”, but users are losing patience. It’s a reminder that even the most promising platforms need rock-solid tech foundations to back them up.
👉 Because being left on read by your app is the new heartbreak… Read more on The Verge.
💡 Want to win on LinkedIn in 2025? Check the annual algorithm Insights report!
Richard van der Blom and Just Connecting have released their annual Algorithm Insights Report 2025 is here, and there are key takeaways such as:
- Organic reach dropped by almost 50%. Only those who adapt will stay visible. The rest are talking to echo chambers.
- Mobile dominates with 72% of users. Shorter sessions, faster swipes. You have 1.3 seconds to win or lose your audience.
👉 Check out the free chapter in Richard van der Blom’s LinkedIn post. Or get your own copy here.
❌ Let’s get the X-outa here
Since Elon Musk’s takeover, X (formerly Twitter) has seen a steady decline in its European user base, with overall usage down to 15% and 11 million users lost since the last report.
The latest EU Digital Services Act (DSA) indicates a significant decrease in monthly active users, with a 10.5% drop in Europe, highlighting the platform’s fading influence across the region.
What’s behind the dip? A mix ofcontroversial policy changes, reduced content moderation, and the rise of alternative platforms like Threads and Bluesky.
👉 Check Social Media Today for the whole story.
👨💻 LinkedIn releases AI adoption stats: Europe is leading the way
According to LinkedIn’s Economic Graph update shows that Europe is leading the global AI adoption, especially among small and medium-sized businesses (SMBs). Industries like finance, tech, and education are embracing AI faster than ever. Surprisingly, SMBs are now almost as fast as large companies in implementing AI solutions. If your AI game isn’t strong yet, it might be time to level up.
👉 Read all about it on the LinkedIn blog.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 30 Apr – International Jazz Day 🎷
- Thu 1 May – International Labour Day 💼
- Fri 2 May – World Tuna Day 🐟
- Sat 3 May – World Naked Gardening Day 👩🏻🌾
- Sun 4 May – World Laughter Day 😄
- Mon 5 May – Liberation Day (NL) ⛓️💥
- Tue 6 May – No Diet Day 🥬
And next…
- Thu 8 May – International Red Cross Day ⛑️
- Fri 9 May – Europe Day 🇪🇺
- Sat 10 May – World Fair Trade Day 🌾
- Sun 11 May – Mother’s Day 🤱🏼
- Mon 12 May – International Nurses Day 🩺
- Tue 13 May – World Cocktail Day 🍸
- Wed 14 May – World Stationery Day 🖇️
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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