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🔎 YouTube Shorts gets smarter with Google Lens integration
YouTube is adding Google Lens to Shorts, letting users visually search what they see in a clip. Just pause, tap the Lens icon, and discover more about the product, place, or even the outfit in frame. It’s a win for creators, brands, and users who want more context or product info in real-time. Expect this to supercharge product discovery on the platform.
You don’t need Inspector Gadget to discover the whole story, just click here and read it on Social Media Today.
🤖 Meta AI ads are expected in 2026
The Wall Street Journal announced that fully automated AI ads are on the roadmap for 2026. The AI will intelligently select the most relevant Facebook and Instagram users to target and personalize ads by adapting elements, such as the background or setting, to reflect the location of each potential customer.
Scary? Could be. Time saver? Most definitely! You don’t need AI to read all the Meta teasers just go to The Verge.
🎮 Twitch will be improving their mobile experience – vertical viewing hello
At TwitchCon in our lovely Rotterdam, the platform revealed many updates. I couldn’t summarize it better than their own blog: “When viewers come to your channel, we want to make sure they’re getting the best possible viewing experience, no matter what screen they’re watching on.
To get your streams looking better on smaller devices, we’re rolling out dual-format streaming and vertical viewing. The new vertical layout makes it easier for viewers to participate in events like Hype Trains and support you by subscribing, gifting, and cheering while watching your stream in full screen. They’ll also be able to customize chat to have more control over how much chat they see on screen.”
🤳 Instagram will add new filters for creators with 100k+ followers
On Instagram is giving big accounts new comment filters. Creators with 100k+ followers can now:
• Top comments – Sort comments based on how much engagement each has received
• Newest first – Sort comments by most recent
• Follower count – Sort comments based on the follower count of each contributor
Expect smoother comment sections and more engagement for the top performing creators in return, smart move again from our friends at Meta. Check all the added filters at Social Media Today.
🚨 Dutch government tightens ad rules for all influencers
In the Netherlands, new legislation will extend advertising disclosure rules to all influencers, no matter how many followers they have. Starting June 16, stricter advertising rules will apply to all video creators who are registered with the Chamber of Commerce and have an account on YouTube, Instagram, and/or TikTok, who have posted at least 24 videos on those platforms in the past 12 months, and who have earned money or received free products in exchange.
Because #ad means #ad, no matter your follower count.
You can read the whole story at NOS.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 4 Jun – Hug Your Cat Day 🐱
- Thu 5 Jun – World Environment Day ♻️
- Fri 6 Jun – Donut Day 🍩
- Sat 7 Jun – Tourettes Awareness Day 🎗️
- Sun 8 Jun – Father’s Day 👨🏽🍼
- Mon 9 Jun – Day of the Castle 🏰
- Tue 10 Jun – World Doll Day 🪆
And next…
- Wed 11 Jun – Play Outside Day 🪁
- Thu 12 Jun – Red Rose Day 🌹
- Fri 13 Jun – Albinism Awareness Day 🤍
- Sat 14 Jun – World Blood donor Day 🩸
- Sun 15 Jun – Father’s Day 👨🏽🍼
- Mon 16 Jun – International Cleaners Day 🧽
- Tue 17 Jun – Apple Strudel Day 🍎
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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