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Latest News
📈 TikTok’s EU Growth is No Joke
TikTok just released its latest transparency report for the EU, and the numbers are staggering. The platform has reached 178 million monthly active users in the EU alone, a jump of 8 million since just the first half of 2025. While the app is getting better at moderation (automatically removing 93.8% of violating content) the sheer scale of its growth shows that TikTok’s influence in the European market is only getting stronger.
Dive into the data at Social Media Today.
🤖 LinkedIn: The New Favorite for AI Citations
Move over Wikipedia; LinkedIn is now the #2 most cited source by AI tools like ChatGPT and Perplexity. According to a study by SEMRush, LinkedIn trails only Reddit in AI citations. Interestingly, out of 19,000 LinkedIn sources cited, over 15,000 were LinkedIn Articles, showing that long-form, professional content is exactly what AI models are looking for to provide expert answers. As Google search traffic to traditional publishers drops, LinkedIn is quietly becoming the backbone of the AI knowledge economy.
Credit to the original analysis shared on LinkedIn by Gabriel Ehrlich.
🖼️ Instagram Finally Lets You Edit Your Grid Thumbnails
Social media managers, rejoice! Instagram has officially launched the ability to edit your thumbnail images for your profile grid. You can now choose exactly which part of a photo or Reel appears in your profile view, giving you ultimate control over your aesthetic. This is a game-changer for brands that want a perfectly curated look without worrying about awkward automatic cropping.
Read about the new grid tools at Social Media Today.
🎨 Creator tools and eligibility updates
Expanded access to creator tools and clearer eligibility, all in one place, so you’ll know exactly what you can use now and what’s needed to unlock more. Now all public accounts will have access to a set of foundational tools and insights.
See the feature in action on Instagram.
🔎 Google Makes Room for Competitors in EU Search
Following pressure from the EU’s Digital Markets Act (DMA), Google has started placing competitors higher in search results. In certain searches (like those for shopping or local services) you’ll now see links to other comparison sites or platforms more prominently. This shift aims to level the playing field, making organic visibility for non-Google platforms a bit easier to achieve in the European market.
Check the full report at NU.nl.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 4 Mar – Obesity Day 🫵
- Thu 5 Mar – Reel Film Day 🎬
- Fri 6 Mar – Start Paralympic Winter Games🙌
- Sat 7 Mar – National Be Heard Day 🗣️
- Sun 8 Mar – International Women’s Day👭
- Mon 9 Mar – Barbie Day💝
- Tue 10 Mar – Salvation Army Day🤲
And next…
- Wed 11 Mar – Start Of The Book Week📚
- Thu 12 Mar – National Plant A Flower Day🌼
- Fri 13 Mar – Day Of Sleep😴
- Sat 14 Mar – International Ask A Question Day❓
- Sun 15 Mar – Consumer Law Day🙌
- Mon 16 Mar – Home Worker’s Day💻
- Tue 17 Mar – St. Patrick’s Day🍀
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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