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🤖 Microsoft Builds Its Own AI Image Generator
Microsoft is jumping directly into the AI image-generation race with its first in-house model, MAI-Image-1. Designed to compete with DALL-E, the new model is already ranking in the top 10 on the LMArena leaderboard and is praised for its photorealism, speed, and ability to render complex details like light reflections. The model is now being rolled out into products like Bing Image Creator and Copilot, not in Europe at this moment in time, but it will come to our market soon!
Check out the full story at The Verge.
💧 Meta Deploys Invisible Watermarks for Videos
Meta is scaling up a new “invisible watermarking” system to help identify content provenance across its platforms. This technology embeds an imperceptible signal into videos, allowing Meta’s software to detect it later. The goal is to help with use cases like detecting AI-generated videos, verifying who uploaded a video first, and identifying the source of the content.
Read about how they’re scaling this massive project on the Meta Engineering blog.
🎬 TikTok Adds More AI Creation Tools to Main Composer
TikTok is making its generative AI tools more accessible by rolling them out directly into the main composer. Soon, all users will be able to access image-to-video and text-to-video generation, along with new AI-powered video transitions. These features were previously only available to advertisers via the Symphony platform, but this move will bring them to a much wider audience.
See all the new creative options at Social Media Today.
🧠 Lesson of the Week: Familiarity Sells
Ads that look like ads get skipped. 🚫 Ads that remind the user of something familiar get seen. This is the “mere-exposure effect,” a psychological phenomenon where people like something merely because it’s familiar. This is a key insight for all marketers creating content in a crowded feed.
Get more lessons like this from the excellent slider post by Digital Marketing Joe on LinkedIn.
📊 Instagram Adds Competitor Insights for Pro Accounts
Instagram is rolling out a new “Competitive Insights” tab within the Professional Dashboard. This feature allows business and creator accounts to select up to 10 other accounts for a side-by-side comparison. The dashboard shows data on relative follower growth and posting frequency across Reels, feed posts, and ads. While it doesn’t yet include deeper metrics like clicks, it’s a new way to benchmark your activity.
Social Media Today has the full breakdown.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 5 Nov – Tsunami Awareness Day🌊
- Thu 6 Nov – Men Make Dinner Day🍝
- Fri 7 Nov – Merlot Day🍷
- Sat 8 Nov – World Pianist Day🎹
- Sun 9 Nov – World Freedom Day🕊️
- Mon 10 Nov – Caregiving Day❤️
- Tue 11 Nov – Elfde van de Elfde🎉
And next…
- Wed 12 Nov – Happy Hour Day🍺
- Thu 13 Nov – World Kindness Day👩🏻❤️👨🏾
- Fri 14 Nov – National Pickle Day🥒
- Sat 15 Nov – National Recycling Day♻️
- Sun 16 Nov – National Fast Food Day🍔
- Mon 17 Nov – National Take a Hike Day🚶🏻♀️
- Tue 18 Nov – National Princess Day 👑
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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