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Latest News
🔄 Instagram Tests Text “Swap” for Reels
Instagram is experimenting with a new feature called “Swap,” which enables users to replace the text overlay on someone else’s Reel with their own text. While Instagram recently announced penalties for aggregator accounts to encourage original content, this feature conceptually makes it easier to add a personal spin to trending Reels. The platform temporarily posted (and then removed) an explainer article about the feature, so it seems it is still very much a work in progress!
Read more at Social Media Today.
📈 Reddit Search Usage Jumps 30% Following AI Investments
Reddit is reaping the rewards of its recent AI investments! CEO Steve Huffman recently revealed that the number of people using Reddit’s search function weekly has surged by 30% compared to last year. With a heavy focus on improving the search experience and the addition of an AI-driven translation feature rolled out across 35 countries, Reddit’s weekly active users have skyrocketed to 493 million.
Get the full breakdown at Tweakers.
🏷️ Instagram Introduces AI Creator Labels
Transparency around artificial intelligence is becoming the new standard. Instagram is officially rolling out “AI Creator” labels for accounts that post artificial intelligence-generated content. These new labels will be visible both directly on the creators’ profiles and on the specific pieces of content they publish, making it much easier for users to distinguish between human-made and AI-generated media.
Catch the details at Social Media Today.
📘 Reddit Releases Small Business Guide to Its Audience
Looking to tap into Reddit’s highly engaged communities? Reddit has just dropped a comprehensive “Small Business Guide to the Reddit Audience.” The guide breaks down the 5 main types of people on Reddit and offers actionable tips on how to turn them into customers. It’s packed with insights on how business owners can find their specific niche and craft ads based on unique user trends across millions of subreddit conversations.
Download the guide at Reddit Business.
⚠️ EU Reprimands Meta Over Child Safety on Platforms
Meta is facing intense heat in Europe once again. Brussels has officially reprimanded the tech giant over the use of its platforms by young children. The European Commission is threatening Meta with potential billion-euro fines if it does not take immediate and sufficient steps to better protect minors from addictive algorithms and harmful content.
Read the full update at NOS.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 6 May – International No Diet Day⚖️
- Thu 7 May – World Password Day🔑
- Fri 8 May – World Donkey Day🫏
- Sat 9 May – Europe Day🇪🇺
- Sun 10 May – Mother’s Day🤱
- Mon 11 May – Eat what You Want Day🍔
- Tue 12 May – Limerick Day✏️
And next…
- Wed 13 May – World Cocktail Day 🍸
- Thu 14 May – Ascencion Day ⛪
- Fri 15 May – International Day of Families 👨👩👧👦
- Sat 16 May – World Whisky Day 🥃
- Sun 17 May – World Baking Day 🍰
- Mon 18 May – Museum Day 🏛️
- Tue 19 May – National Family Doctor Day 🩺
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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