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🤖 Google boosts AI-powered CTV ads – and throws Roblox into the mix
Google is expanding its CTV (Connected TV) advertising offering by introducing AI tools that automatically adjust creative assets for better results. At the same time, advertisers can now place video ads within Roblox experiences. A sign that virtual worlds are becoming increasingly ad-friendly, especially for brands targeting Gen Z. As always, test before you invest: not every brand belongs in Roblox.
👉 Read more on Social Media Today, before Roblox eats the real world.
📲 Pinterest goes all in on AI visual search
Pinterest just rolled out new AI-driven visual search features – including more detailed style matches and the ability to search using multiple objects in a single image. The update promises to better connect users with ideas they didn’t even know they were looking for. For brands in fashion, home decor or food, this means more opportunities to inspire and convert. Make sure your content is visually rich and well-tagged.
👉 Check out the details on TechCrunch, because your couch might just inspire someone’s new kitchen.
🎙️ Instagram gives Stories a voice – literally
Instagram is spicing up its Stories Editor (edit) with new creative tools, including voice effects, new fonts and improved text editing. It’s all part of their push to keep Stories fun – and creators loyal. If you’re managing content, now’s the time to revisit your Stories strategy and play around with what sticks. The voice effects could be especially useful for brands with a playful tone.
👉 Hit the right social tone-of-voice and style with the newly added voice effects and fonts, just a week after its launch on Social Media Today.
📹 Goodbye Skype: Microsoft officially pulls the plug
After more than two decades, Microsoft is shutting down Skype in favour of Teams. The app that once dominated online calls has slowly faded since the rise of Zoom and Teams itself. While it’s not exactly a shock, it’s a solid reminder of how quickly platforms rise, peak, and fall. Now it might be a good time to check if your brand is still linking to Skype anywhere…
👉 Say your last words on The Verge and reflect on your fondest memories of this legendary platforn.
🔎 Stuck in the Loop: Google keeps you clicking
A new report shows that users make 10+ clicks before leaving the Google ecosystem. Whether through Maps, Search or Shopping, Google is doing a great job of keeping traffic to itself. For brands relying on organic visibility, that’s a serious wake-up call. Diversifying your traffic sources is no longer optional, it’s survival.
👉 See how deep the rabbit hole goes on Search Engine Journal and how it compares with user journeys on ChatGPT.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Thu 8 May – International Red Cross Day ⛑️
- Fri 9 May – Europe Day 🇪🇺
- Sat 10 May – World Fair Trade Day 🌾
- Sun 11 May – Mother’s Day 🤱🏼
- Mon 12 May – International Nurses Day 🩺
- Tue 13 May – World Cocktail Day 🍸
- Wed 14 May – World Stationery Day 🖇️
And next…
- Thu 15 May – Bike to Work Day 🚲
- Fri 16 May – Pizza Party Day 🍕
- Sat 17 May- World Whisky Day 🥃
- Mon 19 May – World Family Doctor Day 🩺
- Tue 20 May – World Bee Day 🐝
- Wed 21 May – World Day for Cultural Diversity 🎭
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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