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📉 Instagram Chief Debunks Popular Story “Hack”
Bad news for those looking for a quick Instagram reach boost. Instagram Chief Adam Mosseri has debunked the popular myth that re-posting your feed posts to Stories will increase your overall reach. According to Mosseri, “Feed generally gets more reach than Stories anyway,” meaning that sharing to Stories won’t meaningfully change your post’s eligibility or visibility. However, there is a silver lining: Mosseri also revealed that the Instagram team is actively debating whether to allow users to schedule Stories in the future.
Read more at Social Media Today.
🔓 Meta to Open-Source Next-Frontier AI Models
Meta is sticking to its open-source tradition for its upcoming AI advancements. The company is reportedly developing open-source versions of its next-frontier AI models, alongside proprietary versions internally known as Avocado and Mango. While the open-source variants are part of an effort to distribute Meta’s models as widely as possible, they are expected to have certain limitations for security reasons. For instance, features like generating cybersecurity-related code may be omitted from public releases.
Get the details at Techzine.
📄 LinkedIn Document Posts Generate the Most Engagement
Forget video—if you want to maximize your engagement on LinkedIn, you might want to start uploading PDFs! A new 2026 report analyzing 1.3 million LinkedIn posts found that native document posts, which display uploaded PDFs in a carousel format, generate the highest levels of engagement out of all content types on the platform. Interestingly, while document posts win on overall engagement, the report also notes that multi-image posts generate the most likes.
Check the full benchmark report at Social Media Today.
⚠️ Bluesky Experiences Outages and Issues
Decentralized social app Bluesky has been having a bit of a rough day lately. The platform has experienced some technical issues, leaving users facing temporary outages and connectivity problems. As the platform continues to scale and compete with other text-based apps, technical hiccups and growing pains are occasionally par for the course.
Catch up on the platform’s status at The Verge.
🇧🇪 Flanders Bans Harmful Social Media for Kids Under 13
A major regulatory shift is happening right across the border in Belgium, just like we have seen in other countries. Flanders is moving to ban harmful social media platforms for children under 13 years old. Platforms will be required to block access to younger children to protect them from harmful influences, though some other platforms may remain accessible provided there is explicit parental consent.
Read the full update on this regulation at NU.nl.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 8 Apr – International Pink Day 💖
- Thu 9 Apr – ASMR Day👂
- Fri 10 Apr – Siblings Day 👫
- Sat 11 Apr – NN Marathon Rotterdam 🏃♂️
- Sun 12 Apr – Grilled Cheese Day 🥪
- Mon 13 Apr – World Scrabble Day 🔤
- Tue 14 Apr – Good Deed Day 🤝
And next…
- Wed 15 Apr – Bicycle Helmet Day 🚴♂️
- Thu 16 Apr – Employee Appreciation Day 👩💼
- Fri 17 Apr – Child Poverty Awareness Day 🧒
- Sat 18 Apr – World Circus Day 🎪
- Sun 19 Apr – Banana Day 🍌
- Mon 20 Apr – Chinese Language Day 🀄
- Tue 21 Apr – Earth Day 🌍
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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