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⚖️ Dutch Court to Meta: An Algorithm-Free Feed is a Must!
In a landmark decision, a Dutch court has ordered Meta to provide users with an algorithm-free option for their Facebook and Instagram feeds. This means users in the Netherlands will soon have the choice to see posts in chronological order, giving them more control over their content consumption. This ruling is a significant victory for user choice and could set a precedent for how platforms operate across Europe.
Find out more about the court’s decision on NOS.nl.
🇪🇺 Meta Pulls the Plug on Political Ads in Europe
Responding to new regulations under the EU’s Digital Services Act (DSA), Meta is cutting off political advertising on its platforms across the European Union. This major policy shift will dramatically alter the landscape for political campaigns, which will need to find new ways to reach voters without the help of targeted ads on Facebook and Instagram. This move highlights the growing impact of regulation on big tech.
Read the full story at Social Media Today.
👻 Snapchat Slides into Your DMs with Ads
Get ready to see more brands in your private messages. Snapchat is ramping up its advertising efforts by promoting Sponsored Snaps that can be sent directly to users’ DMs. This new ad format offers a direct line for advertisers to engage with their audience, but it raises the question of how users will respond to commercial content appearing in their personal chat space.
See all the details on this new ad format at Social Media Today.
💰 A Price on the Past? Snapchat Tests Paid Memories
Snapchat is reportedly testing a new feature that would ask users to pay a fee to access their older Memories. This potential monetization strategy could create a new revenue stream for the platform by turning nostalgia into a commodity. It’s an interesting move that makes us wonder: how much are our digital memories really worth?
Explore this new development further at Metro Nieuws.
🎬 Instagram’s New ‘Rings’ Award: Creative Honor or Horror Movie Homage?
Instagram has debuted “Instagram Rings,” a new award to celebrate creativity on the platform. The initiative, which Instagram hopes to make an annual event, will honor 25 winners chosen by a panel of judges including Spike Lee and Marques Brownlee. Winners receive a physical ring and special profile perks, like a golden ring around their profile picture and a customizable like button. However, the strangest part is the promotional art, which bears a striking resemblance to the iconic poster from the horror film The Ring, leaving many confused as to why Instagram chose a similar vibe for an award meant to be celebratory.
Read more about this curious campaign at The Verge.
🗓️ Newsjacking opportunities
Opportunities to celebrate this week:
- Wed 8 Oct – World Octopus Day🐙
- Thu 9 Oct – Krokettendag🇳🇱
- Fri 10 Oct – World Mental Health Day🫶
- Sat 11 Oct – Coming Out Day🌈
- Sun 12 Oct – World Arthritis Day🎗
- Mon 13 Oct – Trombosis Day🩸
- Tue 14 Oct – Standards Day📏
And next…
- Wed 15 Oct – Handwashing Day🧼
- Thu 16 Oct – Cat Day🐱
- Fri 17 Oct – International Day for the Eradication of Poverty🌍
- Sat 18 Oct – Chocolate Cupcake Day🧁
- Sun 19 Oct – Gin and Tonic Day🍸
- Mon 20 Oct – Chef Day👨🍳
- Tue 21 Oct – Divali🪔
Anything else you would like to discuss and see for next week’s social newsflash? Just share it with me via e-mail or slide in my LinkedIn comments or DM.
And don’t forget to subscribe to our Weekly Social Round Up newsletter so you get this delivered directly into your inbox each week!
Until the next one. XoXo, Erik 👋
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