About TEAM LEWIS
TEAM LEWIS is a global marketing agency that has grown from start-up to multi-national in a little over two decades. Its success is due to a combination of factors: talented creatives delivering award winning campaigns; expanding client relationships into new markets or services and its independence from outside investors. The agency, its people and client campaigns have won many awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The goal is to support 2,025 causes by 2025. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to the financial donation, volunteer their time and skills to leverage effectiveness.
Purpose of the role
The Campaign Executive is a media-focused role that also provides administrative support to the wider Account Servicing team. The Campaign Executive takes ownership of foundational tasks related to the management of client accounts and projects to ensure a successful program and account team. This includes proactively owning and communicating about assigned tasks, writing, being an integral part of media outreach efforts, leading reporting efforts, and communicating directly with clients.
The role requires the ability to handle several tasks and projects at any one time, working to meet deadlines and proactively pursuing activity. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
The Campaign Executive is well-versed in media relations, client relations, and plays a lead role in delivering major media features for clients, as well as helps to manage the team and lead client-facing interactions. The candidate should have solid social media, technical, and creative writing skills. It is essential that in this role the ideal candidate will take proactive ownership of accounts, overseeing the strategy for media relations focused tasks, assessing accounts overall to develop strategies and tactics, and supporting team members at all levels.
Key responsibilities and tasks
Client Management
- Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Provides creative brainstorming and assists in pitch development to media outlets
- Coordinates communication (including meetings and reviews) with clients, adhering to deadlines and client service level agreements
- Speaks on client calls; able to respond to specific client requests with minimal support; circulates status notes and actions and coverage updates with minimal guidance from senior team
- Executes ongoing assigned tasks with minimal guidance from senior team; delivers results effectively.
- Ensures that all account activity and results are tracked and communicated to the rest of the team.
- Provides reports to the management team on request
- Supports the new business process by providing research and coordination
- Assists with the coordination of press tours, events, and review program
Media Relations
- Understands and avidly follows the news agenda, positioning clients and products within context
- Researches and identifies appropriate journalists, bloggers, and analysts on an on-going basis
- Develops media and blogger relationships and understands the individual needs of target journalists, bloggers and analysts
- Regularly pitches media and proactively drives opportunities forward with guidance of senior team
- Monitors relevant news sources and alerts the team to relevant breaking news opportunities
- Develops an understanding of strong news angles and media opportunities, escalating these to more senior team members
- Organizes and coordinates media interviews and press briefings
- Understands and develops knowledge around finding a good news angles or hooks
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement
Content
- Drafts a broad range of written materials including thought leadership, press releases, biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates
- Creates media materials and compelling content for both traditional and digital media
- Creates valuable and insightful briefing sheets to assist clients with their press communications
- Develops and shares knowledge around how to find a good news angle or hook
- Focuses on improving writing ability, adapting and refining style to suit the needs of the client
- Creates valuable and insightful briefing sheets to assist clients with their press communications
Digital / Social Media
- Uses social media platforms to expand own network, develop media relationships and positively impact client results
- Provides social media insight as well as execution and management of related digital activity
- Demonstrates understanding of digital channels and their roles in the marketing funnel; connections to media relations, and impact
- Drafts organic social media content and builds content calendars
Team Working and Development
- Ensures personal and deliverable client objectives are met on an on-going basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client and team duties
- Escalates general new business requests to appropriate team members
- Works closely with line manager to maximize own strengths, improve weaknesses and support individual and team career development
- Oversees and supports workflow and development of junior team members
- Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
Reporting and Analysis
- Tracks and reports on media activity, including coverage reports, press clippings, online media engagement, showing progress using metrics
- Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
- Communicates account performance internally at account reviews
- Provides reports to the Campaign Director or senior management team on request
General
- Supports the Account Servicing team on ad hoc initiatives and projects
- Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
- Contributes and supports the continuous improvement of systems, practices and policies
About you
- Roughly 1+ year of full-time, previous experience working in a PR, marketing or digital communications environment, preferably in B2C or in an agency setting
- Experience with the lifestyle/wellness industry is preferred
- Experience with influencer relations is preferred
- Attention to detail
- Excellent verbal and written skills
- Creative thinker
- Confident presentation skills
- Keen interest in the media: print and broadcast
- Calmness under pressure and ability to achieve tight deadlines
- Excellent time management and organizational skills
- Clear interest in current affairs and news agendas
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
The expected salary range for the Campaign Executive position is between $63K - $66K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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