Job title Campaign Executive - PR
Based London HQ
About TEAM LEWIS
We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world. You can read more about TEAM LEWIS Foundation at https://www.teamlewis.com/impact2021/.
Purpose of the role
The Campaign Executive plays a media focussed and team support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the team’s requirements and objectives, be proactive in attitude and supportive to the team at all times.
Responsibilities
- Research and identify appropriate journalists, bloggers and analysts on an on-going basis
- Develop and strengthen existing media relationships for self and the team
- Monitor relevant news sources and alerts the team to relevant breaking news opportunities
- Understand and identify strong news angles and media opportunities
- Secure on-going and regular media opportunities such as columns and Q&As
- Organise and coordinate media interviews and press briefings
- Draft a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
- Assist the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
- Offer thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
- Coordinate communication (including meetings and reviews) with clients and ensure deadlines and service agreements are adhered to
- Participate in new business pitches by providing research support and coordination
- Assist with the coordination of press tours, events and review programmes
- Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative
- Create press materials and compelling content for both traditional and digital media
- Create valuable and insightful briefing sheets to assist clients with their press communications
- Understand and develop knowledge around finding a good news angles or hooks
- Take a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client
- Use social media platforms to expand own network
- Provide social media insight as well as execution and management of related digital activity
- Track and report on media activity, including coverage reports, press clippings, online media engagement
- Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
- Ensure personal and deliverable client objectives are met on an on-going basis
- Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
- Escalate general new business requests to appropriate team members, acting as a first point of contact for external enquiries
- Work closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
- Support with the training of graduates and interns wherever possible
- Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
About you
- Relevant experience of working in either a B2B, corporate, consumer or digital communications environment at an Campaign Coordinator or Campaign Executive level
- Attention to detail
- Proven written ability in English and local languages
- Creative thinking
- Understanding of client business issues and requirements
- Highly developed presentation skills
- Thorough knowledge of media: print and broadcast
- Understanding of market research and analysis
- Ability to delegate effectively
- Calmness under pressure and ability to achieve tight deadlines
- Proven ability to keep abreast of current affairs and relate them to client situations
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment, and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
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