Optimize your Ramadan marketing strategy for 2024
TEAM LEWIS conducted a survey to understand consumer preferences in the UAE during Ramadan. Here are our top tips for marketers.
Key takeaways:
- 75% notice more ads during Ramadan; 45% likely to buy from Ramadan campaigns.
- Best platforms: Facebook, YouTube, Instagram, and TV, leveraging increased viewing times.
- Optimal ad times: post-Iftar and late evening, matching consumer engagement patterns.
- High demand for food ads: opportunity for non-F&B sectors with culturally relevant content.