delivered to the Prime Minister’s team at 10 Downing Street
mentions in the media
The challenge was to boost Pepper Money’s presence in a competitive market and deliver effective policy suggestions to government stakeholders.
The aim: to position Pepper Money as a supporter of accessible homeownership and foster meaningful change in the Shared Ownership scheme.
We helped develop and deliver a significant white paper, Shared Ownership – A Vital Bridge to the Housing Market, with policy input from former Cabinet Minister David Gauke.
The team personally delivered the paper to 10 Downing Street. This was followed up with a meeting with the Ministry for Housing, Communities, and Local Government. The campaign was backed by targeted media outreach and trade coverage to enhance its influence.
Over 30 pieces of coverage in the media, including top-tier publications like The Times and trade and specialist titles like Mortgage Strategy, Mortgage Finance Gazette and Financial Reporter.
