Risk and Crisis Case Study

Advising a major sporting body following a fatality

Results

significant

reduction in factual commentary

Challenge

Following a tragic incident during a major professional sporting event, TEAM LEWIS’ crisis management experts were called to support a broad range of stakeholders. This included the team affected by the death of one of their players.

We worked closely with legal counsel, governing bodies, and organisations across both the professional and amateur game. Together, we provided strategic advice to manage rapidly evolving media interest.

Solution

We acted quickly to establish clear and consistent messaging about player safety. This provided reassurance while acknowledging the significant personal and emotional impact on many people.

We also created a single point of contact for the sport, enabling us to address issues sensitively while remaining mindful of ongoing legal discussions and the police investigation.