Brand Strategy
Brand Positioning
Brand Identify
From creating anew brand to refreshingan existing one
A successful brand is more than a logo, a name or a visual identity. It’s a clear sense of purpose, a compelling story and a consistent experience. One that connects your people, products and communications.
At TEAM LEWIS, we combine business strategy, audience insight and creative thinking to build brands that stand out. From positioning and messaging to visual identity and activation, we help businesses define what makes them different and communicate it with confidence.
Whether you’re evolving an established brand or building something new, we create a clear direction for what comes next.
Our approach
We get to know your business, market and audiences. Through brand audits, competitor analysis, research and workshops, we identify what makes you different and where the opportunities lie.
We turn insights into a clear brand direction. From strategy and positioning to messaging and creative concepts, we develop and refine an identity that reflects your business and connects with your audience.
We bring your brand to life through visual identity, design systems and brand guidelines. From internal communications to external campaigns, we help ensure your brand is consistently represented across every channel.
From brand strategy to brand identity
Every strong brand starts with a clear direction. We help businesses understand their market, define what sets them apart and build an identity that reflects their ambitions.
Our branding services span market research, competitor analysis, brand strategy, positioning, narrative development, visual identity and brand guidelines. Whether you’re launching a new brand, refreshing an existing identity or undertaking a complete rebrand, we tailor our approach to your business and its goals.
Beyond the brand guidelines
A strong brand needs to work beyond the page. It needs to be understood by your people, reflected in your communications and recognised by your audiences. Every interaction is an opportunity to reinforce who you are and what you stand for.
We combine creative, digital, PR and communications expertise to help embed your brand across the business. From internal communications and employer branding to campaigns, content and digital experiences, we create consistency across every touchpoint. So your brand doesn’t just have a clear identity. It delivers a consistent experience.
Our work
Hitachi
TEAM LEWIS partnered with Hitachi to develop a new brand proposition, ‘Think Beyond the Data Center’. The goal was to strengthen Hitachi’s brand positioning as a strategic partner, not just a technology provider.
The new brand messaging united Hitachi’s expertise across energy, infrastructure, digital and security. It created a clearer value proposition and helped differentiate Hitachi in the competitive data center market.
Skyscanner
TEAM LEWIS helped Skyscanner transform its annual Travel Trends report into an immersive brand experience. The challenge was to make traditional research more engaging and accessible across 11 markets.
We created the Skyscanner Travel Trends Departure Lounge in the metaverse. Audiences could explore the findings in an interactive virtual world, giving the research a new format, encouraging downloads and extending its reach beyond a traditional report.
A global marketing operating system
Orbital is a secure, proprietary suite of AI tools, designed and built for complex, regulated, multi-market organisations.
A strong brand needs to be consistent wherever it appears. Orbital by TEAM LEWIS helps bring your brand to life across content, campaigns and channels, keeping everything aligned with your identity and messaging.
From brand guidelines to creative execution, Orbital helps teams produce more content at scale without compromising brand consistency.
FAQs
Branding services help businesses define who they are, what they stand for and how they communicate with their audiences. At TEAM LEWIS, our branding services cover brand research, strategy, positioning, messaging, visual identity and activation. We help businesses build distinctive brands that connect with customers and support long-term growth.
Brand strategy defines your brand’s purpose, positioning, values and target audience. Brand identity is how that strategy comes to life through visual design, messaging and tone of voice. Both work together to create a recognisable brand that communicates consistently across every touch point.
Our brand strategy process starts with research into your business, customers, competitors and market. We use these insights to define your brand positioning, proposition, personality and messaging. From there, we develop a clear strategic direction that guides your brand identity, communications and customer experience.
A rebrand may be needed when your business has evolved, entered new markets or outgrown its existing identity. It can also help when your positioning no longer reflects what makes you different. We assess what’s working, what needs to change and how to build a brand that supports your business goals.
Brand consistency helps customers recognise, understand and trust your business. Using the same messaging, visual identity and tone of voice across channels creates a more connected brand experience. Clear brand guidelines also help internal teams and external partners represent your brand accurately.
A branding agency helps businesses stand out in competitive markets by creating a clear positioning and distinctive identity. TEAM LEWIS combines brand strategy, creative development and communications expertise to build brands that connect with the right audiences. We also help activate your brand across campaigns, content and customer touch points.