Every Account Based Marketing (ABM) strategy and activation looks different. Some are hyper-focused on a few target accounts, while others may focus on select industries or more extensive account lists.
Some ABM programs use a mix of paid media for lead generation and to increase brand visibility. Still, other programs use marketing automation to nurture these leads through the sales funnel.
Successful ABM programs break down silos between departments, especially between sales and marketing. We can help break down what is needed for a successful ABM strategy leveraging our sales and marketing teams.