It’s the most discussed innovation in recent decades, but little is known about how AI could shape the future of marketing. When it comes to integrating and even simply discussing the tech, what are the real risks for brands? And, of course, what are the opportunities?
Amid the EU parliament’s recent introduction of the first major set of regulatory rules, our expert panellists discussed the evolving landscape of AI. Exploring not only the ethical and reputational hurdles brands face, but the solutions for overcoming them – today and tomorrow.
Watch the panel discussion now in our on-demand recording.
