Integrated marketing case study

Astroglide

Creative Marketing

Problem

ASTROGLIDE, one of the leading personal lubricants brands, needed to reinvigorate its approach to celebrate Pride 2021. It needed to find a way to strengthen its connection with the LGBTQIA+ community. This was against the backdrop of a pandemic that eliminated in-person celebrations.

Solution

An integrated approach spanning a mix that involved public relations, influencer activations, social media channels and paid advertising. This included a philanthropic initiative and custom creative that embodied representation in the LGBTQIA+ community.

Execution

Our research methodology tapped into subjects that no one else was talking about. Those critical to the LGBTQIA+ community, the bars and organizations that form the backbone of support and connection.

With scarce resources, we commissioned illustrations to tell stories that wouldn’t be available without high-end, expensive shoots.

Key results

113K+

paid influencer impressions

227K+

social interactions 

43K+

sample sign-ups from customers 

$72K+

Donated to LGBTQIA+ organizations 

3.48

Return on Ad spend 

3

awards won or shortlisted 

Our Work

Brand Creative Public Relations

Wildfarmed

Public Relations

TomTom

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