Astroglide
Problem
ASTROGLIDE, one of the leading personal lubricants brands, needed to reinvigorate its approach to celebrate Pride 2021. It needed to find a way to strengthen its connection with the LGBTQIA+ community. This was against the backdrop of a pandemic that eliminated in-person celebrations.
Solution
An integrated approach spanning a mix that involved public relations, influencer activations, social media channels and paid advertising. This included a philanthropic initiative and custom creative that embodied representation in the LGBTQIA+ community.
Execution
Our research methodology tapped into subjects that no one else was talking about. Those critical to the LGBTQIA+ community, the bars and organizations that form the backbone of support and connection.
With scarce resources, we commissioned illustrations to tell stories that wouldn’t be available without high-end, expensive shoots.
Key results
paid influencer impressions
social interactions
sample sign-ups from customers
Donated to LGBTQIA+ organizations
Return on Ad spend
awards won or shortlisted
