net new followers
share of voice during quarter
promoted video view rate
TEAM LEWIS was tasked with spearheading the social rebrand/reintroduction of “New McAfee,” as McAfee spun out of Intel as a standalone company.
We executed a seamless social strategy to maintain and recruit followers, spread awareness about the new brand, publicise executive thought leadership and engage with press and online communities.
Social activations included rebranding executive and corporate social channels, hosting a RT to win contest, along with refreshed infographics and share cards. In addition to organic social efforts, we implemented a paid social strategy that included the promotion of video cards and whitelisting from partners, and long-form thought leadership content.
