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myPOS is a fast-growing European fintech helping SMEs take payments seamlessly – in store, on the move, or online. With smart, mobile-first payment solutions built for flexibility, the brand operates in a crowded market where attention has to be earned. To raise its profile in the Netherlands, myPOS partnered with TEAM LEWIS for creative PR support and standout storytelling.
Because myPOS serves SMEs across multiple sectors, building awareness meant showing up in more than fintech trade media. By securing presence in hospitality, business, IT, lifestyle, beauty and more, we positioned myPOS as a smart, accessible payment solution for entrepreneurs – whatever their industry.
The goal was to cut through in the places the audience already pays attention to, and establish myPOS as a recognised name across those sectors.
TEAM LEWIS’s approach paid off. The campaign resulted in sixteen publications and a reach of nearly 1.5 million, with a nice mix of trade and regional news media. Proof that a smart, seasonal approach combined with relevant data opens doors, even in the most niche sectors.
