gained extensive positive media coverage
became a leading sector spokesperson
recommendations increased significantly
The Gym Group, the only listed gym business in the UK, is the pioneer of the low-cost gym model. The team was appointed following a challenging time for the business post-pandemic.
We helped the business communicate more effectively with the analyst and investor community and rebuild trust following a number of missed forecasts. Additionally, we shared the broader Gym Group story with a wider audience.
We worked with the Executive team to communicate the GYM’s new ‘Next Chapter’ strategy to both City audiences and the business media.
This was achieved through engaging with key Leisure correspondents and existing, as well as potential new, sell-side analysts. We communicate the company’s new plan for growth.
More broadly, we identified opportunities for The Gym Group to engage with the media and its key Gen Z audience. We launched an annual survey on Gen Z and their gym habits to showcase the importance of exercise to this key demographic which represents over 40% of members.
