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Relevant content as a direct line to decision makers

Content Marketing has been the word on many marketing lips for some time, and there's a good reason why. A solid content strategy can have a significant impact on companies, particularly within B2B. But how should you structure your B2B content? In this white paper, we take a closer look at content marketing, how it can be used within the sales process, and what types of content B2B marketers should be using.

What's inside:

  • Defining content marketing
  • The sales process
  • The role of personas
  • What does marketing do in this context?
  • How content marketing can help
  • Typical types of B2B content
  • Example strategies

Download: Content Marketing in B2B Communication

To download the white paper, simply complete the form below.