Relevant content as a direct line to decision makers
Content Marketing has been the word on many marketing lips for some time, and there's a good reason why. A solid content strategy can have a significant impact on companies, particularly within B2B. But how should you structure your B2B content? In this white paper, we take a closer look at content marketing, how it can be used within the sales process, and what types of content B2B marketers should be using.
- Defining content marketing
- The sales process
- The role of personas
- What does marketing do in this context?
- How content marketing can help
- Typical types of B2B content
- Example strategies