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LEWIS
Account-based marketing strengthened by strategy…

Technology is rapidly changing the way we do marketing, and account-based marketing (ABM) is a tactic that organisations can no longer ignore. We’re an ABM agency that can help you reach your target accounts.

More than 90% of B2B marketers acknowledge account-based marketing as either important or very important. So let your marketing and sales strategy be powered by our ABM services now.

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Strengthen your sales and marketing teams

Account-based marketing helps B2B marketers identify and target the accounts they value the most: from customers to partners, to prospects. There are several ways an organisation can identify the ideal customer profiles/accounts. One tactic is to work with internal stakeholders to identify potential clients. Another tactic is to use your CRM and marketing automation platforms to engage, convert, close and then measure progress against customers and prospects. 

Every ABM strategy and activation looks different. Some are hyper-focused on a few target accounts, while others may focus on select industries or more extensive account lists. Some ABM programs use a mix of paid social to generate net new leads. Other programs use an ABM strategy to nurture these leads through the sales funnel. Whatever your ABM journey is, we can help.

We’re in Good Company

How we can help…

We work closely with your sales and marketing teams to work out target accounts and feedback on the sales cycle. Using innovative technology, our campaigns operate on a much grander scale and are executed more efficiently, driving impression results. 

Account-based marketing allows for personalised campaigns that provide valuable content to the target audience. We can help build personalised content for your ABM programs and ensure the message and content align with the interests, needs, and challenges of each account and critical stakeholders. We’re not like other ABM marketing agencies, we do so much more.

TEAM LEWIS has created and executed account-based marketing services in these areas:

  • Paid Media – Using a target account list, we can be your strategic partner that reaches your client’s prospects with ads customised for individuals or companies. We’ve seen great success for our B2B clients on paid social media for demand generation efforts.
  • Website Personalisation – Creating a unique experience based on the demographic information of site visitors and the high-value accounts the client wanted to target. We’ve helped our clients define and map their customer journey.
  • Email Personalisation – Developing customised emails for individuals that are from target B2C / B2B companies.
  • And much more – we can help with whatever your marketing goals may be. Reach out to us

Whether you’re transforming your business, accessing new markets, or elevating your marketing strategies, we guide the way. Our account-based marketing programs allow businesses to scale their efforts, driving measurable ROI.

We don’t just do ABM services...

We’re also not just a global account-based marketing agency. We offer marketing services across a global marketing agency team of experts. We have 26 offices around the world, with a dedicated managing director, all executing content marketing efforts and content strategies for clients. Our regional HQs are San Francisco, London, Munich and Singapore. Our clients span the globe. And, so do our campaigns. No matter the timezone, language or task at hand – we have the experience and expertise to deliver. .

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